Researching On The Management Of Shenzhen ZY Real Estate Company

When the real estate market becomes more standardized and the industry competition becomes more and more fierce,it is extremely urgent to strengthen and enhance the project operation and management capabilities.ZY Real Estate is in order to ensure the orderly development of the company,ensure the realization of the company's strategic business objectives,and promote the high turnover of project development.Plan operation management system.In 2017,ZY real estate initially set up a plan operation management framework.At the beginning of 2018,combined with its strategic deployment,business objectives and project characteristics,and drawing on the experience of industry-standard enterprise planning and operation management in Longfor and other industries,the design management system of ZY real estate plan was designed.The company's business management features are optimized and upgraded,and it is gradually getting back on track in 2019.This paper first analyzes the problems existing in the operation and management of ZY real estate plan,and starts from the background of the development of the plan operation management,which leads to the "plan operation management topic",then elaborates the theory and significance of the plan operation management,and emphasizes the plan operation management.The necessity.Then combined with personal work experience,established a set of ZY real estate planning operation management system,which includes planning node management,operation meeting management,key results management,value control,risk early warning mechanism,information system management module.Through the process of asking questions,analyzing problems,solving problems and continuing improvement as the main line,after the system has experienced the process of initial framework,design,putting into use,and producing practical results,it draws conclusions:The theory of planned operation management was established,and achieved very good results in practice.The effectiveness of the new scheme operation management system of ZY real estate was established.The initial results have been achieved by verifying the implementation effect of the new system.The system has generalization,Other housing companies have certain reference value.Plan operation management requires that all employees must participate in the whole process of enterprise operation,and the idea should be highly unified.In the process of preparation and execution of the plan,clear goals should be set from top to bottom,pressure should be transmitted,duties should be clearly defined.work should be quantified,rewards and punishments should be timely.Clearly allocate resources rationally and improve work efficiency.Therefore,planning operation management is a very important course in modern enterprise management,and it is also the foundation of enterprise management,which requires our meticulous research and exploration.