Research On The Investment Banking Business Development Strategy Of The L Branch Of Agricultural Bank Of China

The concept of investment banking itself is broader.In general,In the financial sector,it is investment activity in many capital markets,The definition of broad and narrow definitions is the difference in the size of the capital market targeted,and thus the types of business involved are different.In the narrow sense,it focuses on underwriting,mergers and acquisitions and financing in the tier one capital market;In a broad sense,it includes many capital market activities,such as corporate finance and mergers and acquisitions.With the continuous development of international and domestic investment banking business,China's commercial banks have also begun to try investment banking business.This paper first analyzes the development history and current situation of investment banking in domestic and foreign commercial banks.The development of investment banking business of foreign commercial banks has lasted for a long time.And adopting the development of investment banking business by means of mixed operation of commercial banks and other financial enterprises in the capital market for multi-service types and multi-modal combinations,However,China is currently in a stage of transition from separate operations to mixed operations.Therefore,the development direction of foreign investment banking business and the methods adopted are worthy of reference and learning by commercial banks in China.Synergies can be played between various fields in the country,and the development of investment banking for commercial banks creates better conditions for more rational use and flow of funds.In this paper,through in-depth interviews with employees in the industry and in-depth interviews with professionals in the investment banking department.Analyze the existing problems of the investment banking business of the Agricultural Bank of China L Branch.And conducted in-depth interviews with key customers of our bank.Analyze the shortcomings in customer maintenance and development,Use first-hand data from questionnaires and in-depth interviews,Finally,using the SWOT model and the six-force model analysis method developed by Porter Five Forces,the paper analyzes and analyzes the strategic choices suitable for the A branch of the Agricultural Bank of China.At the same time,Based on the questionnaire survey and in-depth interviews with internal business personnel and management personnel as well as key customers,the author summarizes the four aspects of external market development and internal management,Determine the intensive expansion strategy through internal and external environmental analysis,and puts forward some feasible suggestions for this problem.Through this research,I hope that other commercial banks in China will pay enough attention to the intermediary business.In addition,it can provide certain ideas for the development of investment banking business in other branches of ABC.In the end,certain financial innovations are carried out in China's capital market.