Research On Investment Banking Development Strategy Of Zhe Jiang Branch Of Agricultural Bank Of China

In the face of the financial disintermediation and interest rate market multiple challenges,commercial banks need to speed up from the traditional business model relies on loan business to investment banking firm + service mode.The development of investment banking has become an inevitable choice for commercial banks to deepen their business transformation and expand their sources of profits.In the next few years,the domestic commercial bank investment banking business opportunities,but also the fierce competition,it will not only bring profound changes to the product and the mechanism innovation of bank strategic positioning,business model,and will bring a profound influence on the financial market structure and economic development in china.Therefore,more and more scholars begin to study how domestic commercial banks carry out investment banking,and explore the effective way to develop investment banking actively.Through the method of case study,this paper selects the research object of Zhe jiang provincial branch behavior of Agricultural Bank of China,and explores the orientation and measures for the development of investment banking of state-owned commercial banks.First of all,it introduces the background and significance of the selected topic,and domestic and international research results.Secondly,it introduces the current situation of investment banking development of Zhe jiang branch of Agricultural Bank of China and its promotion function to the whole bank.Thirdly,through the development of investment banking,PEST analysis and SWOT analysis of Zhe jiang branch of Agricultural Bank of China,we can find out the strategy and implementation guarantee of the development of investment banking in Zhe jiang branch of Agricultural Bank of china.Finally,we can get the suggestion of how to develop investment banking in Zhe jiang branch of Agricultural Bank of china.Research shows that the Agricultural Bank Zhe jiang branch should implement industry catchingup strategy and differentiation strategy,including customer service differentiation and product differentiation,and to develop the industry leading investment banking management system,improve the investment product innovation system,customer service system,optimize the supply suitable to establish effective resource allocation and incentive mechanisms to protect the implementation of the strategy.