Research On O2O Management Mode Of Heze G Domestic Service Company Under The Background Of Mobile Internet

In recent years,people's requirements for domestic services have become increasingly refined,which is the result of China's booming economy,improving living standards and changing consumption concepts.Under the promotion of economic development,domestic service industry,a traditional industry,is thriving.At present,domestic domestic service industry has begun to take shape and plays an important role in meeting the needs of modern family life service,promoting industrial division of labour,and solving the employment of surplus labour in modern cities.In addition,thanks to the rapid development of the Internet,especially the rise of mobile Internet,the population of all kinds of intelligent end users is growing rapidly and new media applications tend to be mobile intelligent.As the times require,O2 O mode emerges and provides a more feasible new idea for the development of domestic industry in China.Thus,O2 O has become a direction for the future development of domestic industry.Due to the huge development potential of domestic service industry in China,a large number of start-ups have entered the domestic O2 O industry.However,for young domestic service O2 O companies,there are also huge risks behind the huge business opportunities.The risks should be faced and dealt with as soon as possible.Heze G Domestic Service Company is chosen as the subject.Some problems have been exposed after several years of rapid development.Firstly,from the existing research perspectives,combs previous studies of experts and scholars home and abroad on the domestic service industry under the O2 O management mode.Secondly,it combs the development process of mobile Internet,and analyzes the impact of mobile Interneton domestic service industry by summarizing the relevant concepts of mobile Internet,domestic service,O2 O management mode and so on from theoretical perspective.Thirdly,taking the supply and demand situation as the entry point and the objective data as the important realistic basis,it analyzes the overall environment and the current situation of Heze domestic service industry.To acquire a deep understanding of the O2 O management mode by Heze G Domestic Service Company,the research apples the methods of field work,questionnaires and interviews.Through the analysis of different data,it finds deficiencies in O2 O platform operation,staff management and product marketing.Finally,drawing lessons from the advanced O2 O experience of excellent housekeeping companies,the study puts forward the optimization plan aiming to solve O2 O management problems existing in Heze G Domestice Service Company.It also puts forward safeguard measures from four aspects,that is,stabilizing the staff,the corporate culture,brand construction and policies.It is hoped that the research findings will help improve the internal management and enterprise management ability of Heze G Domestic Service Company.It is also hoped that the findings will be able to provide new ideas to promote healthy development of domestic O2 O enterprises.