Research On The Measurement And Optimization Of Intelligent Development Level Of Scenic Spots From The Perspective Of Supply And Demand

From the perspective of supply and demand,the measurement and optimization of the level of wisdom in scenic spots is an important bearing of national tourism and leisure.The development quality of scenic spots is directly related to the quality of national tourism and leisure and the development efficiency of the industry.However,there are some problems in the development of smart scenic spots,such as "focusing on the internal rather than the external","emphasizing the hard and ignoring the soft",which affect the construction effect of smart scenic spots.Therefore,it is necessary to sort out and rationally evaluate the construction of smart scenic spots,and conduct a comprehensive analysis from the construction status,construction quality and existing problems,so as to lay a foundation for the high-quality development of smart scenic spots in the future.The measurement of the development level of smart scenic spots is not only a measure of the intelligent level of scenic spots,but also a test of development concepts and values.This paper first analyzes the concept and connotation of tourism informatization and smart tourism,smart scenic spot and scenic area wisdom,and summarizes the literature on smart tourism and smart scenic spot at home and abroad;secondly,it summarizes the evolution process and development status of domestic smart scenic spots.On this basis,combined with experts' suggestions,from the perspective of both the supply and demand of scenic spots-tourists and scenic area operators,the construction scale,infrastructure,operation and management level,service quality four dimensions to build a smart scenic area development level measurement index system,using analytic hierarchy process to determine the weight of each index,and on this basis to measure the wisdom of China's 3A level and above scenic spots The level of development,and according to the nature of the operation of the scenic spots,the type of tourism resources,the level of scenic spots are analyzed.The results show that: more than 95% of the scenic spots of 3A level and above are in the process of informatization and intelligent construction,and the level of intelligent development has a certain foundation,reaching the medium level.Among them,the development quality score of smart scenic spots for tourists is relatively low.According to the analysis,the reason is that tourists perceive less intelligent construction services for scenic spots;second,wisdom The development level of Hui scenic spots is related to the scenic spot grade,the management nature and the main resource types of the scenic spot.The intelligent development level of 5A scenic spot is significantly higher than that of 3a and 4A scenic spots.The overall intelligent level of scenic spots with state-owned investment and state-owned control is relatively high;the scores of scenic spots with natural scenery and main recreation are the highest.In this paper,from the two perspectives of scenic spots and tourists,aiming at the problems found in the construction of domestic smart scenic spots and the direction of future construction of smart scenic spots,in the context of high-quality development,the author puts forward a framework system of smart scenic spots based on value co creation,which requires the active participation of stakeholders in scenic spots,and suggests that scenic spots should meet the needs of tourists in the process of intelligent construction We will optimize the stock of smart scenic spots and further improve the development level and service quality of smart.