Research On The Optimization Of Intelligent Construction Of Scenic Area A

Since the 21 st century,China's tourism industry has developed rapidly with the rapid growth of the world tourism industry.Over the recent years,tourism has become an important pillar industry of China's economy.Along with the prosperity and development of tourism industry,the industry has gradually stepped into industrialization,and the overall market has maintained a steady growth trend of express delivery.Meantime,with the steady development of the mobile Internet,Internet thinking and technology have penetrated into all aspects of the tourism market.The trend of "smart tourism" has emerged quietly,merging with social networking,information services,transportation and people's livelihood services to form a comprehensive application function,improving people's travel quality.The integration of traditional tourism and modern high-tech information technology and the transformation of tourism development mode can,on the one hand,improve the operation efficiency of tourism and meet the needs of rapid development of market economy.On the other hand,it provides a basis for the intelligent upgrading of tourism."Smart tourism" and "smart scenic spots" have become new trends in tourism development in the future.In response to the new trend of "smart tourism",various scenic spots,especially well-known scenic spots at home and abroad,have begun to carry out smart construction to improve the comfort of scenic spots and enrich tourists' experience.However,due to the limitations of software and hardware such as concept,manpower and financial resources,there are still many problems in the smart construction of some scenic spots.Taking scenic spot A as an example,from the perspective of tourists' perception.It establishes the index system of the intelligent construction of scenic spots from the four angles of network infrastructure,intelligent service,comprehensive management and marketing system.The Delphi method is used to select the index system.The analytic hierarchy process model is used to evaluate and analyze A Scenic Spot,and a comprehensive evaluation model is established.The model is used to evaluate the basic situation and shortcomings of A Scenic Spot and corresponding countermeasures are put forward.Based on the background of "big data-smart tourism",the development mode of intelligent construction of scenic spots adapts to the development of the times,and its researchhas certain theoretical and practical significance.This paper is to determine the research issues in the realistic background of tourists,tourism income,Internet users,mobile phone users,etc.Through literature,it searches for the theoretical support of relevant theories such as the concept of wisdom and tourists' satisfaction,hierarchy of needs theory and sustainable development.Meantime,the paper introduces mathematical model,obtains the shortcomings of intelligent construction of scenic spots through specific data,puts forward targeted suggestions and explores a new model that meets the rapid needs of the Internet era and the characteristics of scenic spots themselves.