A Study On The Countermeasures To Enhance The Competitiveness Of Thailand's Tourism Industry

With the diversified development of national economy,the development of the tertiary industry has also been widely concerned by all countries.As one of the representative industries of the tertiary industry,tourism development has also been concerned and valued by all countries.The competition among countries in the tourism industry is becoming more and more fierce.In such fierce competition,how to improve self competitiveness has become a problem for countries to consider.As a country with tourism as its pillar industry,Thailand is particularly important in how to improve the competitiveness of tourism industry.Based on literature review,this paper summarizes various views and methods on how to improve the competitiveness of Thailand's tourism industry,and analyzes the existing problems on the competitiveness of Thailand's tourism industry.Thailand's tourism industry faces threats from other countries in terms of its competitiveness,its lack of attraction to the source market,its lack of competitiveness in a single product and,finally,Thailand's vulnerability to natural disasters due to its geographical location.And it analyzes the reasons that influence the competitiveness of Thailand's tourism industry from both macrocosm and microcosm aspects,and finally,through the combination of the above methods,this paper analyzes the problems existing in Thailand's tourism industry and puts forward corresponding countermeasures,hoping that these countermeasures can help Thailand's tourism industry to enhance its competitiveness.