A Research On Rural Tourism Development In Hekou District,Dongying City

Rural tourism is a new carrier to promote the development of the rural industry integration,a new stimulating point in development of rural economy,and also a new method in raise of farmers' employment and income.Under the new economic situation,it is beneficial in promotion of rural economy and raise of farmers' income and their happiness.The rural tourism in Hekou District is still in primary stage of extensive development,which faces many problems.Based on conditions of Hekou District,this article makes comprehensive studies of rural tourism development in Hekou District in method of literature research,fieldwork method,statistical analysis and case studies.This article explains the macro-background of rural tourism development at first,studied the rural tourism at home and abroad,and analyses the factors of Hekou District rural tourism in details.It is in great potential in development of rural tourism in Hekou District,which enjoys favorable geographical location and convenient transportation,abundant rural tourism resources and good social and economic development.In Hekou District,some achievements have made in rural tourism development,such as fast development of rural tourism market,upgrades in tourism products,improved services,and well-constructed facilities.Whereas there are still many problems,such as uneven frame of rural tourism industry,unvaried products,low-level marketing,and lack of industrial integration,security management,and tourism professionals,and so on.Therefore,the article puts forward six specific development strategies,the rural tourism layout optimization,the deep development of tourism products,tourism plus industry integrated development,stereo creative marketing,tourism security management,and specialized professionals training.Research results and ideas will be able to improve the rural tourism development of Hekou District,accelerate its transformation and upgrading,and provide guidance and reference for local government and enterprises in development of rural tourism.