The Construction Of The Performance Appraisal System For Customer Managers Of Bank Z's L Branch Based On The Perspective Of The Balanced Scorecard

In recent years,with the rapid growth of financial industry,the competition in the banking industry is increasingly fierce,the homogenization of the business and products of commercial banks is serious,which makes single perspective of asset scale or innovative products has been unable to meet the requirements of the development,expansion and profit growth of commercial banks.Therefore,optimizing the process and level of internal management,building a higher-quality Bank Customer Manager team,driving the business growth of the bank by improving the service quality of the Bank Customer Managers and clarifying the service objectives have become particularly important for improving the business results of the commercial banks,especially it is more important for the banks with limited established time,asset scale,reserve of talents and weak management capability to get a place in the fierce competition with counterparts.However,a set of clear and purposeful method of performance appraisal can stimulate and promote the enthusiasm of Bank Customer Managers and provide strong support for the development of commercial banks.This paper takes the urban commercial bank,Bank Z and Branch L as the research object,and mainly researches the performance appraisal of Bank Customer Managers of Bank Z and Branch L.First of all,the current situation and existing problems of the performance appraisal of the branch Customer Manager is studied,summarized and analyzed.Secondly,on this basis,combined with the current business situation and strategic development objectives of Branch L,Bank Z,the balanced scorecard is used to assess the performance of the Customer Manager of Branch L,Bank Z.Finally,based on its balanced scorecard,it builds and optimizes the performance appraisal of Bank Customer Manager of Branch L,so as to achieve the unity of the bank's development goal and the Bank Customer Manager's personal performance objectives,improve the Bank Customer Manager's work enthusiasm and the concentration of the work objectives,and then to improve the internal management efficiency of Branch L,to realize the rapid growth of performance of Branch L,and improve the overall development contribution of Branch L to Bank Z,and provide theoretical reference for other branches of Bank Z to build performance appraisal system.