Research On Traditional Chinese Medicine Business Competition Strategy Of Qi Huang Pharmaceutica

With the leap of China's economic aggregate,the acceleration of urbanization and the universal coverage of medical security,the total market volume of TCM has been increasing year by year.No matter at the national level or at the regional level,the development of traditional Chinese medicine has been elevated to the national development strategy,and efforts have been made to promote the vigorous development of traditional Chinese medicine industry.Therefore,in order to adapt to the new environment,actively respond to new opportunities and challenges,and promote the long-term development of the enterprise,qhuang pharmaceutical has formulated the enterprise traditional Chinese medicine business competition strategy.In this paper,by analyzing the QiHuang pharmaceutical background situation and related social environment and policy changes,through the PEST analysis model for the enterprise internal and external environment comprehensive analysis and the pharmaceutical industry,and detailed analysis of the enterprise environment,using the SWOT analysis to set up the QiHuang pharmaceutical medicine business brand differentiation,differentiation of marketing and product differentiation strategy,further improve QiHuang pharmaceutical industry competitiveness and sustainable development ability.Finally,from strengthening the quality and safety of drugs,optimizing the talent system,constructing the innovation and research system,perfecting the management information system,strengthening the cultural construction,enhancing the capital operation ability,to jointly ensure the implementation of the Chinese medicine business strategy of enterprises.Based on the specific development of qhuang pharmaceutical,this paper has formulated a competition strategy of traditional Chinese medicine business suitable for the long-term development of the enterprise,which has far-reaching practical significance.To provide management philosophy for the managers of qhuang pharmaceutical company,so that the company's development into a new milestone.In addition,there are many small and medium-sized pharmaceutical enterprises in this industry and region,which can also provide reference and theoretical inspiration for these enterprises.