LN Supply Chain Management Company Development Strategy Research

With the deepening development of global economic integration and the maturity of mobile Internet,Internet of Things,big data,block chain,cloud computing,artificial intelligence and other technologies,the specialized division of labor and supply chain integration of various industries are becoming increasingly perfect,and supply chain management has become an effective way for enterprises to improve efficiency.Under the influence of supply chain management,enterprises begin to change from the traditional internal vertical management mode to the horizontal management mode between enterprises.In the future,the competition of business model is not only between enterprises,but also between supply chains.This paper puts forward the related concepts of supply chain and supply chain management,and analyses the current situation of supply chain development.By using PEST and Five Forces Model,this paper makes an effective analysis of LN company’s external macro-environment,industry environment and internal environment,and discovers the external opportunities and threats faced by enterprises.Summarize the strengths and weaknesses within the enterprise.By means of SWOT tools,we can make a competitive strategy suitable for the development of enterprises,and put forward a series of safeguard measures to ensure the implementation of the strategy,aiming at improving the competitiveness of target enterprises and seeking long-term sustainable development of enterprises.At present,the domestic supply chain service industry is still an emerging industry,and related research is still in its infancy.Through this study,we can not only provide some reference for the strategic development of LN Company,but also play a role of reference for other enterprises in the industry.At the same time,we can provide some new ideas for the development of supply chain management theory and practice.