The Research Of P Company Operation Strategy For Strtegy Transition

Firstly,this thesis makes a brief introduction of the general lighting industry,LED lighting and LED Smart lighting development trend and competitive relationship.Then it presents the P Company's strategy,main business,market,financial situation and combines with the industry trend and competitive situation above to obtain the P Company's SWOT Analysis.Based on this analysis,it points out that P company needs to seize market opportunities in LED lighting and Smart lighting to make the right strategic transition as following: Products have to transform from traditional lighting to LED lighting and then to Smart LED lighting;Business models need to transform from lighting products producer to lighting systems producer and then to integrated solutions provider.At the same time,to re-build new brand(s)is necessary.As following,according to the Company's strategic transformation plan,it points out the corresponding operation strategy needs matching with P Company's new strategic.This includes Cross-border collaboration with partners from the lighting ecosystem,from product to network to service,customer first service strategy from project management to marketing to integrated service,leading development strategy including continuous leading industry standards,product development standardization,platform design,systematization,modularization,production and research combined,reduction hardware SKUs by software and enhance software capability,strengthening the construction of the system platform,strengthening the protection of intellectual property via extending scope to lighting solution application scenarios,operational excellence strategy with an overall mindset and continuous sustainable development strategy.Finally,it highlights that,to ensure that the Company's operational strategy can be effectively achieved,thereby contributing to the Company's successful transformation into an IoT lighting company.it is important to identify and guard against the potential risks that may occur during the execution,such as,risks of brand reconstruction,human resources,information technology,corporate reputation,operational poor performance and non-compliance.