Based On 7Ps Marketing Theory We Chat Marketing Influencing Factors Analysis And Strategy Research

With the popularity of smart phones,the Internet era is beckoning,and the mobile Internet is booming.Among them,"WeChat" launched by tencent has rapidly become a popular client software in the field of mobile Internet.In the general environment of information,it has become a very widespread phenomenon to carry out economic transactions by means of network interactive platform.With the popularity of interactive software applications such as weibo and WeChat,the birth of "WeChat marketing",which USES social interaction platform to carry out commercial activities,has added a brand new business form to information-based sales.It is of great theoretical and practical significance to carry out research on WeChat marketing.Based on 7Ps marketing theory,this study analyzes the influencing factors of WeChat marketing and studies its strategies.This paper takes WeChat marketing as the research object,carries out a questionnaire study on WeChat marketing from the perspective of 7Ps marketing theory,analyzes the influence of various factors on WeChat marketing from the questionnaire,and finds out the existing problems of WeChat marketing,proposes solutions according to the causes of the problems,and makes way for the smooth development of WeChat marketing.Through the library,knowledge network and wanfang database,the author consulted relevant literature materials such as 7Ps marketing theory and STP marketing theory,summarized the research of others,and looked for theoretical support.Through the questionnaire survey,based on marketing in WeChat,WeChat platform to all users as investigation object,the questionnaire survey to arrange 7 ps marketing theory perspective WeChat marketing status quo,using SPSSAU software to analyze the elements of marketing,summarizes the problems existing in the marketing,on the basis of problem solution is put forward.Analysis found that WeChat marketing products and users are not high fit,product positioning is not correct;Fierce price competition,low price strategy is not scientific;The marketing channels need to be expanded urgently and the utilization rate is low.Low promotion efficiency;In the personnel strategy,the professional marketing personnel are insufficient and the staff quality needs to be improved.Lack of process management strategy;Backward visible display technology;Propertysafety is easy to be disclosed;After-sale can not guarantee and other problems.According to the research and analysis,Suggestions are made: according to the influence of 7Ps factors on the WeChat marketing process,in the process of carrying out WeChat marketing,it is necessary to pay attention to accurate product positioning,expand marketing channels,improve marketing skills,promote brand promotion,increase the investment of professionals,and enhance the display effect.Start from each factor to improve WeChat marketing,for the future more convenient and effective WeChat marketing activities to provide reference and reference.