Study Of Competitive Strategy Of Jiuzhou Floral Company

In recent years,with the development and popularity of Internet technology,e-commerce sales has become the new trend in the retailing industry.It emerges in the market with the advantage of low cost,strong operation and convenient logistics,which has posed a great threat to offline retailing stores.Faced with the new competitions and challenges,Shenzhen Jiuzhou Huaying Floral Co.,Ltd.(hereinafter referred to as Jiuzhou Floral Company)finds it necessary to formulate effective and feasible strategies in accordance with its actual conditions and market development requirements,in order to further improve its competitive edges and maintain sustainable profits.It is also vital for Jiuzhou Floral Company to promote its brand image,enhance customer satisfaction and strengthen its position in industry.Based on the theory of enterprise strategic management,this paper studies the competitive strategy of Jiuzhou Floral Company by using effective methods and tools of strategic management.First of all,EFE matrix and IFE matrix are used to conduct an in-depth analysis of Jiuzhou Floral Company from the external and internal environments,to analyze various risks and opportunities it may face in the future development,and to identify the advantages and disadvantages of the company’s development.Secondly,the SWOT matrix is used to analyze the key factors of internal and external environment and propose the alternative strategy of Jiuzhou Floral Company.Finally,the QSPM matrix is applied in the quantitative analysis on the alternative strategy of Jiuzhou Floral Company,thus to develop a feasible competitive strategy based on the corporate actual conditions.The research shows that Jiuzhou Floral Company could achieve its strategic objectives by adopting the differentiation strategy,focusing on its organizational competitiveness,as well as paying attention to the internal cooperation.Moreover,this paper puts forward the specific implementation measures and risk control plans when Jiuzhou Floral Company carrying out its competitive strategies,and it also provides practical guidance for the positioning,implementation,management and control of its competitive strategy.