Research On Narrow Creative Management Methods Of Tourism Enterprises

Tourism needs to have the attribute of creativity.On the one hand,because tourism is an important part of the creative industry,and the so-called creative industry is to provide cultural and creative products and services that meet personalized,especially spiritual needs,and its products are in line with traditional products-in line with large-scale The essential difference between the production principles and the basic and common needs lies in: whether the product is creative;on the other hand,Xi Jinping pointed out in the report of the 19 th National Congress:The main contradiction in our society has been the growing material culture of the people The contradiction between needs and backward social production translates into the contradiction between the people's increasing need for a better life and unbalanced and inadequate development,and tourism as the head of the "happy industry","happy life" is inseparable from tourism "Good life" is also inseparable from the tourism industry,and the current tourism market is filled with many low-quality-crudely manufactured non-creative tourism products,these products can not provide the "good life" experience or even counterproductive.China's tourism industry also violates the country's overall strategic plan.The creativity of the tourism industry is expressed by creative tourism products,which are developed and launched by tourism enterprises.Therefore,tourism enterprises can be regarded as the microscopic cells of tourism,that is,tourism creative economy,which is the research object of this article.After all,only if most/all domestic tourism enterprises are creative,can we ensure that China's tourism industry as a whole is creative.At the same time,for tourism companies themselves,creativity is not only the core attribute that their products need to show,but also an important capital for the development of tourism companies,because the current status of domestic tourism development is: relatively well-located tourism resources with comparative advantages have already been developed After the completion,the rest are projects with poor location or tourism resources.If such projects are notcreative,it is almost impossible to stand out in the fierce market competition.In order to launch creative tourism products that can be accepted by the market,tourism companies first need to obtain ideas,and ideas have intangible and individual production factors.In order to obtain ideas,it is necessary to thoroughly explore the source of the ideas and the measures to obtain ideas.Method;secondly,once a tourism company has an idea,it needs to be screened,on the one hand,because some of the "creatives" acquired may not be real ideas,on the other hand,because the ideas also have risky characteristics,a certain These ideas may not be suitable for the company itself,so companies need a mechanism to screen ideas and convert ideas into creative tourism products that are pushed to the tourism market.This method for tourism enterprises to obtain and screen ideas into creative tourism products that are pushed to the tourism market is called narrow creative management of tourism enterprises in this article.This article attempts to combine the demand level theory,Z theory,and path management theory with the literature analysis method,case analysis method,interdisciplinary research method,and qualitative analysis method to analyze the following questions: 1)What are the sources of creative sources for tourism enterprises? 2)What corresponding measures and methods do tourism companies use to obtain ideas from different channels? 3)What are the creative connotations of different channels? 4)What is the mechanism by which tourism companies screen ideas and transform them into creative tourism products that are pushed to the tourism market? That is,the specific content and methods of creative management in the narrow sense of tourism enterprises.The full text consists of six chapters.The first chapter is an introduction.This chapter is made up of research background and problems,research significance and research content,research methods and technical route schematic diagrams.The second chapter is a literature review and definition of related concepts.This chapter is from creative and creative industries,creative tourism and The three aspects of creative tourism products and creative management sort out the research results at home and abroad,and define the relevant concepts;Chapter III is the theoretical basis and application of the creative product management method of tourism enterprises.The theory includes: Maslow's demand level Theory and its application,Z theory and its application,diameter management theory and its application;Chapter 4 is the channel and creative connotation and method for tourism enterprises to get creative,mainly researching the creative connotation of tourism companies and creative channels And measures and methods for obtaining ideas;Chapter 5 is a selection model for creative tourism products of tourism enterprises,which mainly studies how tourism companies screen tourism ideas and the general principles and methods for transforming tourism ideas into creative tourism products to the market;Chapter 6 Is the conclusion,Luo lists the conclusions and innovations of this article and the shortcomings of research.