| The retail industry has the characteristics of high employee demand and labor intensiveness.Under the new normal,the retail industry with employee performance as the main supporting point is facing a huge challenge of serious employee turnover.To the problem of employee turnover has a lot of scholars both at home and abroad research achievements,but most of the research object is management personnel,and there is very little research on the problem of salesperson turnover in the retail industry.Therefore,research on the problem of the loss of promoters can not only fill the vacancy in the research field,but also help enterprises effectively reduce operating costs,thereby improving the operating efficiency of enterprises,and having important practical significance for promoting the long-term and stable development of enterprises.Promoters,as corporate employees who directly face consumers at the terminal,are the most vivid image representatives of the company’s product promotion to the market,the primary window for consumers to understand the company’s products and services,and the direct driving force for consumers to generate consumer behavior.It is also a source of information for companies to understand market needs,and promoters play a very important role in the enterprise.However,due to the influence of management methods,labor compensation and other factors,the high turnover rate of promoters has become a major obstacle to the long-term stable development of enterprises.In order to solve this problem,the traditional method is to reduce the churn rate by simply increasing wages.This method can indeed produce certain effects in the short term,but it is not conducive to the stable development of the company in the long run.The author believes that the root cause of the loss of promoters should be found through scientific methods,and a reasonable plan should be designed to solve the problem,so as to truly ensure the stability of the promoters and ultimately realize the stable development of the enterprise.Company T is a company that specializes in providing product marketing services for group companies.In recent years,the turnover rate of company promoters has increased year by year,and the turnover rate in 2019 has exceeded 30%.The problem of the loss of promoters has seriously affected the company’s stable development,but it has also wasted a lot of human and material resources of the company,and increased operating costs.In this context,it is imminent to optimize and improve the human resource management of the company’s promoters.This article takes Company T as the research object,and uses the basic theories such as incentive theory,demand hierarchy theory,and fairness theory to support the analysis of the current human resources management status and problems of the company’s current promoter positions.According to the problems,the optimization scheme based on reducing the turnover rate of promotion staff is designed from the aspects of optimizing the salary management system,improving the performance management system,perfecting the enterprise culture system and strengthening the staff career management. |
