Based On The CPA Method,high Quality Construction Of Hakka Cultural Scenic Spot

In the 1980 s,overseas Chinese returned to the the ancestral home of the Hakka in Min,Yue and Gan to search for their roots and pay homage to their ancestors,which kicked off Hakka(root-seeking)tourism.Driven by "Hakka fever",Hakka culture and its landscape aroused great interest and curiosity from the outside world,and Hakka culture tourism began to rise.In order to cater to the market demand of "Hakka heat",all kinds of tourism items are labeled with "Hakka culture tourism".Hakka culture connotation,however,is not fully excavated and effectively displayed.Instead it appears redundant low-level development and churns out shoddy goods,resulting in Hakka cultural tourism products assimilation,Hakka culture expression distortion and culture native style loss,and finally make the tourists on the Hakka culture misread and misunderstood.CHAIRMAN XI JINPING mentioned “better life”14 times in his report to the 19 th national congress of the CPC,He pointed out that China's economy has entered an era of high-quality development.The ultimate goal of the high-quality development of tourism industry is how to provide tourists with the best travel experience.As the core attraction of tourist destinations,the quality improvement of tourist attractions is of top priority.The paper,to start with sorting the relevant theories,on the basis of summarizing the mainstream views of various experts and scholars,generalizes the high-quality construction of scenic spots as a comprehensive design from the management system,space environment,product industry,brand marketing and other elements under the premise of following the concept of sustainable development of tourism.By means of the establishment of a high-integration industrial system,to create high-quality.Then,taking the wulong hakka custom park(hereinafter referred to as wulong spot)as the case of hakka cultural scenic spot,starting from the development status of the scenic spot and from the perspective of tourist experience,35 measurement indicators were extracted from 7 dimensions for questionnaire survey.Through IPA analysis of 35 measurement indexes,the factors with high significance and low performance were obtained,and the key factors to improve scenic spot quality were determined.Finally,according to the analysis results of the influencing factors of the high quality construction of the scenic spot,focusing on the key indicators of the improvement of the quality of the wulong hakka landscape garden.Put forward the concrete countermeasure of wulong hakka custom park high quality construction from six aspects.Like,Strengthening the construction of intelligent system,Promote the combination of INTERNET and tourism.Improve the configuration of tourist service center.Improve service quality.In-depth understanding of the cultural connotation of the theme.Extend the industrial chain of cultural creativity,Promote the integration of diversified industries,do the best tourism merchandise.Expand publicity and sales methods,Construct tourism brand system.Do a good job in tourism quality management and improve the comprehensive standardization system.finally to promote better operation and development of scenic spots...