The Influence Of Team Knowledge Heterogeneity On Entrepreneurial Opportunity Identification

Entrepreneurship is an important driving force for innovation,employment and economic growth in China.Entrepreneurial teams provide products and services and create value through their own resources,promoting the development of enterprises and social and economic prosperity.However,affected by various uncertain factors,entrepreneurial activities are accompanied by high risks,and many new enterprises are struggling to explore in practice.In order to achieve sustainable development,entrepreneurial teams constantly weigh the advantages and disadvantages to ensure the optimal results.Entrepreneurship includes three stages: identification,evaluation and development.As the initial stage of the whole entrepreneurial process,entrepreneurial opportunity identification has a great impact on the success or failure of entrepreneurship.Under this background,this study combed and summarized the literature,starting from the knowledge heterogeneity of team members,introduced social capital as the intermediary variable,and considered the impact of goal approach on the path,took the adjustment focus as the regulatory variable,and systematically studied the mechanism of the impact of team knowledge heterogeneity on entrepreneurial opportunity identification.This study uses semi-structured interviews to conduct in-depth interviews with five entrepreneurial teams in different regions.The results of the interviews preliminarily verify the logic and rationality of the theoretical model.In addition,121 entrepreneurial teams from Zhejiang,Shanghai and other places were selected for questionnaire survey,302 valid questionnaires were obtained,and the data were statistically analyzed.The research results are as follows:(1)Heterogeneity of team knowledge has a significant positive impact on the identification,feasibility and profitability of entrepreneurial opportunities.(2)Social capital plays a completemediating role between team knowledge heterogeneity and entrepreneurial opportunity identification;Social capital plays a complete mediating role between the heterogeneity and feasibility of team knowledge.Social capital plays a complete mediating role between team knowledge heterogeneity and profitability.(3)The moderating focus of promotion and prevention has a positive moderating effect on the mediating effect of team knowledge heterogeneity on entrepreneurial opportunity identification through social capital,which regulates the second half of the mediating process,and also has a positive moderating effect on the feasibility of entrepreneurial opportunity identification.Through the analysis of the relationship between variables,on the one hand,the paper reveals the relationship among team knowledge heterogeneity,social capital and entrepreneurial opportunity identification,and analyzes its influence mechanism on entrepreneurial opportunity identification from the perspective of adjusting focus.On the other hand,it provides targeted management suggestions for the practice of entrepreneurial teams,in order to help entrepreneurial teams grasp opportunities in a complex competitive environment,identify more valuable entrepreneurial opportunities,and improve the success rate of entrepreneurship.