Research On Profit Models Of Used Vehicle E-commerce Platform

The rapid development of the Internet has brought a lot of convenience to our life.The e-commerce platforms not only provides convenience for people’s lives,but also reveals the success of e-commerce in recent years.Therefore,various industries trying to get higher benefits through lower costs.With the change of consumer concept,people are no longer resistant to second-hand goods,so the second-hand vehicle trading market is booming,and the network trading platform has also been developed.In recent years,the second-hand vehicle e-commerce platform has sprung up,with four modes of C2 C,C2B,B2 B and B2 C coexisting.The profit model is worth studying.The profit models of second-hand vehicle e-commerce enterprises have three types: purchase and sale + earning difference model,trading service + earning service fee model,information service + charging service fee model,and the second type is more widely used.This paper selects the representative company C as the case company,through the introduction of the second-hand vehicle e-commerce industry and SWOT analysis of the case company,and then analyzes the five core elements of company C’s profit model,including profit object,profit source,profit point,profit leverage and profit barrier.Finally,combined with financial analysis,it analyzes the current profit of company C The model is evaluated to find the existing problems,put forward reasonable suggestions,and provide reference for other used vehicle e-commerce enterprises.Through the above analysis,we find that the main problems of C company’s profit model are: the credibility of the enterprise is easy to be questioned,the profit source is relatively single,C company’s ability to resist risks is insufficient,and the ability to develop to the high-end market is insufficient.In view of the above problems and combined with the characteristics of the industry,this paper puts forward appropriate suggestions for the optimization of C company’s profit model: the first point is to improve corporate reputation,attract investors,the second point is to diversify profit sources,the third point is to respond to the new trend of e-commerce development,The fourth is to seize the opportunity to develop high-end market,the fifth is to focus on attracting talents and prevent brain drain.