Research On Socialized E-commerce Model Of Yunnan Agricultural Products

E-commerce has experienced a rapid development in China,but with the rapid increase of network platform and network business,users have more and more choices,and traffic costs of the users have more and more expensive,so that many small and medium-sized enterprises are unable to afford.Therefore,the development of e-commerce model of agricultural products in Yunnan can no longer use the mode of taking user flow as a breakthrough,which is used by traditional e-commerce enterprises,but should focus on social networks with more user bases and easier to penetrate users.With the popularity of mobile Internet,nowadays,every ordinary Internet user can easily use social network anytime and anywhere.According to the Six Degrees of Separation theory,the weak ties theory,every single one of us on a social network has the potential to connect,It’s an infinitely expanding interpersonal social network.According to a report released by the China Internet Network Information Center over the past three years,social applications are the most frequently used forms by Chinese netizens.Through literature research,questionnaire survey,case analysis and other methods,this paper has an in-depth understanding of the status quo and existing problems of local agricultural products e-commerce enterprises in Yunnan,and put forward countermeasures and Suggestions.Firstly,this paper introduces the relevant theories of social e-commerce and analyzes the application of the social e-commerce model represented by agricultural products.Secondly,by collecting data and issuing network survey questionnaires,this paper analyzes some common problems existing in the socialized e-commerce model of agricultural products e-commerce enterprises in Yunnan province and the case enterprises in this paper.Finally,taking Yunnan Tudodo E-commerce Company as the carrier,this paper puts forward a social e-commerce model suitable for agricultural products in Yunnan province,and proposes countermeasures and Suggestions for the future development of the social e-commerce model of agricultural products in Yunnan Province.The conclusion of this paper is based on the analysis of user demand types in the social network environment,exploring methods and strategies to deal with different social network user demand types,and putting forward a social e-commerce model suitable for Yunnan Rural e-commerce enterprises.For example,the "interest + e-commerce" mode for "informational" users,the "social + e-commerce" mode for "social" users,and the " origin of agricultural products webcast + e-commerce" mode for "shopping" users.The application of these social e-commerce models is expected to provide reference for other agricultural products enterprises in Yunnan with similar difficulties.