Economic feasibility of recreational enterprises with First Nations cultural attributes

This research examines the demand for cultural elements of recreational camping in northeastern Alberta, to assess the compatibility of tourism with the economic sustainability of a First Nation community interested in resort development. Campers were surveyed and asked to complete a stated choice experiment designed to analyze preferences and demand for various camping attributes, including culture. Results indicate that campers are largely indifferent towards cultural attractions, but exhibit strong demand for basic attributes of camping. This analysis was combined with current visitation data to create a simulation model of visits for the region, which was used to forecast revenues for the proposed resort. Owing to its favourable qualities and location, the resort can expect to attract a sizable share of the region's camping market. The biggest challenges facing the First Nation are to attract development financing and to examine the resort's profitability and compatibility with the community's cultural goals.