Research On The Development Strategy Of Business Model Innovation Of Industrial Construction Enterprises

As a new form of innovation,business model innovation has attracted much attention in many fields.Business model innovation is not only the basis to ensure the sustainable development and profit of enterprises,but also the most original innovation of enterprises.With the development of construction industrialization in recent years,construction enterprises are faced with a new round of transformation and upgrading.How to grasp the development opportunities,face up to the challenges and realize the innovative development of construction enterprises under the guidance of market environment changes and business model innovation is a major problem facing the current construction industry.Firstly,the paper on the current construction of industrialization development present situation and the trend of business model innovation,business model to the building industrialization and building enterprise innovation relations between the two,from two aspects of theory and practice has carried on the analysis,thought building industrial belong to the category of technology innovation,business model innovation belong to the category of system innovation,The realization of enterprise innovation and development depends on the joint action of technological innovation and institutional innovation.At the same time,the construction industry provides necessary conditions for the business model innovation of construction enterprises and the business model innovation of construction enterprises promotes the development of construction industrialization.Secondly,business model innovation from the perspective of industrial value chain is selected,and the influencing factors of business model innovation of construction enterprises are selected based on the business model innovation framework of "value proposition-value creation-value acquisition".Combined with the theory of planned behavior,a hypothesis model of influencing factors of business model innovation of construction enterprises under the background of industrial construction is established.Data were collected in the form of questionnaire,and exploratory factor and confirmatory factor analysis were carried out on the reliability and validity of the questionnaire by using SPSS and AMOS analysis software.Finally,the hypothesis model fit of influencing factors of business model innovation of construction enterprises was tested by combining structural equation model.The results show that economic benefits,entrepreneur’s cognition,policy norms,technological progress,market demand,internal integration and external collaboration all have a significant impact on promoting the business model innovation of industrial construction enterprises,while competitive force has no significant impact on the business model innovation of industrial constructionenterprises.Thirdly,combining "value proposition,value creation and value acquisition",the development strategy formulation principles of construction enterprises under industrial construction are proposed.In terms of value proposition,it needs to be clearly customer demand-oriented;In terms of value creation,enterprise value creation should be realized through technological innovation,organizational management innovation and cooperative innovation.In terms of value acquisition,enterprise value acquisition can be achieved through the realization of economies of scale,optimization of resource allocation and control of core technologies.According to the principle of strategy formulation and the test results of the influencing factors of business model innovation,the countermeasures for industrial construction enterprises to realize innovative development are put forward:improve entrepreneurs’ correct cognition of construction industrialization through policy guidance and publicity;Through coercive policies and incentive policies to expand the industrial construction market to stimulate the willingness of construction enterprises to industrial construction,and through financial incentives to stimulate the buying willingness of consumers to industrial construction products;Perfect construction standards,achieve standardized,modular production to achieve scale efficiency;Establish a professional research and development team,pay attention to the introduction and training of professional talents,establish a research and development department,and promote the integration of production,education and research;Strengthen the application of information technology to realize information exchange;Establishing strategic alliances;Create a service-oriented construction and operation model;Enhance the brand value and knowledge management level of enterprises to build brand benefits.Through the formulation of relevant strategies,it provides certain guidance and reference for the realization of innovation and development of construction enterprises under the background of construction industrialization.Finally,taking Vanke as an example,this paper analyzes the obstacles encountered in the development process of the enterprise and the business model innovation behaviors adopted,verifies the effectiveness and feasibility of the development strategies proposed in the paper.