Research On Strategic Alliance Partner Selection And Income Distribution Of The China Railway Express

Since the opening of the China Railway Express,a series of policies and measures have been issued at the national level and local governments to make the China Railway Express market increasingly mature.However,the phenomenon of disordered competition of the China Railway Express still exists.The operating companies independent operation and compete with each other,which hinders the development of the China Railway Express to a certain extent.In order to make the China Railway Express develop at a high speed and develop with high quality,operating companies need to establish strategic alliances to change the industry’s competitive landscape and change the China Railway Express from independent and disorderly competition to a cooperation model.The article takes the China Railway Express as the research object,and applied the theory of strategic alliance and game theory to study the formation of the China Railway Express Strategic Alliance and the income distribution after the alliance is formed.First of all,through sorting out the development status of the China Railway Express,it analyzes the existing problems of operation,explains the necessity of the China Railway Express Strategic Alliance,and then elaborates the concept,characteristics,organizational form and alliance mode of the China Railway Express Strategic Alliance;Then,according to the characteristics of the operation of the China Railway Express,the evaluation indicators of the alliance partner selection were determined,the weights of the indicators were determined using the analytic hierarchy process,and the model of the China Railway Express Strategic Alliance partner selection was established;Under the condition of forming a strategic alliance between operating companies,using Shapley Value method to study the income distribution of alliance enterprises,and the Shapley Value model is improved under the consideration of the factors affecting the income distribution;Finally,an example was used to verify the partner selection model and income distribution model of the China Railway Express Strategic Alliance.The research results of this article help to solve the existing problems of the China Railway Express and accelerating the entry of the China Railway Express into market operations.Besides,it provides a reference for the problem of how to choose partners for the China Railway Express Strategic Alliance,and provides a solution to the problem of income distribution.