| With the rapid development of economy and society,The new era and new situation endow civil air defense project with new significance and function to the city.Civil defense engineering construction,It is the important content of modern city construction.It plays a very important role in urban construction and economic construction.Reasonable planning and design of civil air defense works is helpful to the scientific development and utilization of underground space and relieve the problems of ground congestion.In the current economic and social environment,Civil air defense enterprises must integrate their own resources to enhance their core competitiveness in order to effectively respond to the changes of the external environment,seek a new development path,to achieve better and farther development and management of the enterprise.Based on the perspective of corporate strategic management and corporate development strategy,this article explores the application of development strategy in civil air defense companies starting from the theory of development strategy.Specifically,Guangxi NN civil air defense design company is used as the research object.First,the development status of the civil air defense industry is explained through literature research methods,research methods and other research methods.Secondly,it analyzes the NN civil air defense design company’s business transfer and issuing capabilities,and analyzes the problems existing in the development of Guangxi NN air defense design company.Then use the PEST analysis method to comprehensively analyze the external environment such as politics,economy,technology and society faced by the Guangxi NN civil air defense design company;use the Porter five forces analysis model to analyze its internal resources and capabilities;then use the SWOT analysis method,Analyze the advantages,disadvantages,opportunities and threats faced by the company and determine its corporate development strategy;finally,in order to ensure that the company can smoothly implement and execute its development strategy,several suggestions and specific safeguard measures are put forward.Through the research on the development strategy of Guangxi NN civil air defense design company,the company can further clarify the development opportunities and challenges currently facing the company and determine the company’s future development direction.It is hoped that the research in this article can help the company formulate a reasonable development strategy,enhance its own management capabilities,enhance its core competitiveness,and create possibilities for the company’s long-term and healthy development. |