Research On Image Design Of Design Museum Of Guangdong-Hong Kong-Macao Greater Bay Area Based On Brand Strategy

In the "GBA Development Plan Outline",it is pointed out that it is necessary to jointly build a cooperation and development platform for Guangdong,Hong Kong and Macao,accelerate the cultivation of new development momentum and realize innovation-driven development.In the process of how to promote the transformation of design results,improve the training of design talents,and strengthen design resources to introduce feasible methods,it was found that design communication and display accounted for a very important proportion,but the carrier of design communication and display was not concentrated enough and lacked standards.At this time,the establishment of a "design museum" and a mechanism for standardizing design exhibitions are particularly necessary and urgent.This thesis is under the background of "co-building a platform for the development of cooperation between Guangdong,Hong Kong and Macao,accelerating the cultivation of new drivers of development,and realizing innovation-driven development".From the perspective of brand image theory and a comprehensive multi-disciplinary perspective,it studies the significance and inspiration of the joint construction of the GBA Design Museum for the creative cultural industry in the Greater Bay Area.First,clarify the concept,key issues and development trends of the design museum.By combing the development history of design museums at home and abroad,grasping the development status of design museums,and summarizing the enlightenment of existing museums;clarifying the positioning and particularity of design museums from the two aspects of museum attributes and consumer needs,and deriving museum plans Answer two key questions from the public;and combine research to summarize the current development trend of design museums.The trends are mainly reflected in: positioning differentiation,brand communication "synonymization",interactive exhibition methods,collections and exhibitions cloud-based digitalization,museums Image IP.Secondly,discuss the necessity of establishing a design museum to deepen industrial cooperation in the GBA and establish a design development cooperation platform.At the same time,combining the characteristics of the design museum and the advantages and disadvantages of the Bay Area,explore the feasibility of co-building a design museum in the Bay Area..Thirdly,it analyzes the experience enlightenment brought by domestic and foreign design museums under the brand image theory perspective.Based on the brand image theory,combined with the brand individuals,brand populations,and brand image environment involved in the design museum,infer the brand image model of the design museum,and then use the model to analyze and compare the brand images of design museums at home and abroad,and summarize the brand perspective Under the general rules of brand building of the Design Museum.Finally,based on the brand strategy and the construction of creative and cultural industries in the GBA,a construction strategy for building a design museum in the GBA was formulated.Explained from multiple latitudes such as regional culture,stakeholders,and presentation perspectives.