Research On The Development Strategy Of CZ Electric Power Design Company

With the continuous deepening of the reform of electric power system and the continuous development of electric power construction,electric power survey and design units in China are not only in the key period of reform and transformation,but also in the good opportunity period of accelerating development.How to gain the competitive advantage and make the enterprise develop continuously and healthily has become the subject that the electric power design enterprise needs to look at and study urgently from the strategic height.This paper selects CZ Electric power design Company as the research target,in order to determine the development strategic target and implementation plan of CZ company.The research results are of reference value to CZ Company and other prefecture-level electric power survey and design units.Based on thorough study the domestic and foreign related enterprise strategy theory,on the basis of research results,through the research master CZ company actual situation,using porter’s five competitive model,from the national policy,industry competition and local development from three aspects of CZ company’s external environment are analyzed,combining with the objective data and charts,from the operation and management,business development,human resources,hardware,enterprise culture five aspects of CZ company for internal environment analysis,the resulting CZ company’s internal merits and demerits,external chances and threats,the SWOT matrix to determine the CZ company strategic plan.Put forward the strategic target of combining near and far: every time must contend,stand firm the province electric power design industry "first square array";The culture strengthens the enterprise,the spirit construction pushes the depth;Based on the long-term,to build a multi-business field and multi-business model of large enterprises.At the same time,this paper puts forward the key guarantee and specific practice of strategy implementation for CZ company to achieve strategic objectives,so as to ensure the implementation of corporate strategy of CZ company,which has certain practical significance.