Research On Tourism Landscape Planning Of Jiangnan Ancient Town Based On AVC Theory

In recent years,there has been an upsurge of rural and ancient town Tours across the country.People are yearning for the return to the natural and simple life in ancient towns.Therefore,the construction of ancient towns has also changed from traditional protection to creating beautiful ancient town tourism landscape and environment and improving the characteristics of tourist destinations.In this background,through the study of ancient town tourism landscape planning at home and abroad related literature and data,first of all,to 10 jiangnan ancient town tourism landscape situation investigation,the hangzhou area to visit the ancient town of four key investigation,questionnaire survey,understand the characteristics of the jiangnan ancient town tourism landscape planning intention needs,problems,and the masses.Then,combined with case analysis and expert consultation,the comprehensive evaluation system of tourism landscape AVC of jiangnan ancient towns is constructed,and the tourism landscape planning of jiangnan ancient towns is evaluated,and the landscape planning strategies are put forward.Finally,the ancient town of Anxi in Hangzhou is taken as an example,and the comprehensive evaluation system and evaluation criteria of tourism landscape of ancient towns in the South of the Yangtze River are used to analyze the current situation of the tourism landscape of Anxi ancient town.Summarize the advantages and disadvantages of the tourism landscape of Anxi ancient town,and carry on the planning and design.Through the construction of the evaluation system and the practice of examples,it is of certain reference significance for the future tourism landscape planning.The main conclusions are as follows:(1)The characteristics of the tourism landscape of jiangnan ancient town are:(1)regional.The charm of the water village in jiangnan area takes water as the skeleton and forms houses according to water.(2)Uniqueness.Retain the original ecological and traditional living landscape features of residents through buildings,streets,and living scenes;(3)Cultural.Traditional folk customs,historical relics and other historical culture and modern culture organic integration;(4)experience.Through the coordination of traditional culture and landscape culture,create leisure ecological experience and folk holiday experience.(2)Through the field investigation and questionnaire survey of four ancient towns in Hangzhou,the importance of influencing factors of tourism landscape in ancient towns south of the Yangtze River is ranked: Profound cultural inside information(human resources)>beautiful natural environment(natural resources)> infrastructure and health environmental sustainability(resource,environment bearing capacity)> characteristic of theme activities experience(cultural heritage and development)> variety of native products,wen gen(travel)to promote culture > reasonable consumption level(industrial economic development).(3)Construct the comprehensive evaluation system of tourism landscape of jiangnan ancient town,including 3 project layers,10 factor layers and 30 index layers.The result of weight assignment distribution is attractiveness(0.4600)> bearing capacity(0.3189)>vitality(0.2211),which is basically the same as the result of questionnaire survey.The AVC theory evaluation system is used to evaluate and analyze the tourism landscape of jiangnan ancient towns,and the tourism landscape planning strategy of jiangnan ancient towns is put forward accordingly.The strategy is as follows:(1)Take the construction attraction as the fundamental,make full use of the natural landscape to create a beautiful visual effect,attract tourists;(2)With the development vitality as the guarantee,actively develop the cultural tourism industry,comprehensive integration of cultural industry planning,retain tourists;(3)To enhance the bearing capacity as a support,strengthen environmental protection and infrastructure planning,improve the comfort of tourists.(4)The tourism landscape comprehensive evaluation system of ancient towns in south Of the Yangtze River was used to analyze The ancient town of Anxi,and the weight score of the tourist landscape of Anxi ancient town was as follows: attraction(1.458)> bearing capacity(1.130)> vitality(0.707).According to the analysis of the current situation of the tourism landscape of Anxi ancient town,the AVC theory is applied to the practice of the tourism landscape planning research of Anxi ancient town,and the concrete reconstruction strategy is put forward.(1)In terms of attractiveness,the tourism routes,water landscape,agricultural landscape and architectural style should be planned and improved;(2)In terms of vitality,the relocation of Anxi Industrial Park is mainly proposed,and the cultural tourism industry of cultural leisure,vacation,exhibition and entrepreneurship is developed by taking Liangzhu culture and anxi local characteristic culture as the breakthrough point.(3)In terms of carrying capacity,the improvement mainly includes plant promotion,landscape maintenance and infrastructure planning.