Research On Financial Strategy Optimization Of L Automobile Manufacturing Company

Since the reform and opening up of China,science and technology as well as the economic aggregate have developed rapidly,and the Comprehensive National Power has been greatly improved.The market is changeable and the competitive pressure is increasing gradually.At present,financial strategy management has not been paid enough attention in our country,many companies have not formed the consciousness of using financial strategy to manage,which has restricted the company ’ s growth to a certain extent.As a local small and medium-sized enterprise,the automobile manufacturing company faces great challenges in the turbulent market.If can not form the consciousness which carries on the enterprise management with the financial strategy,very difficult long-term foothold.Therefore,the analysis and optimization of L Automobile Manufacturing Company ’s financial strategy is of great significance to L Automobile Manufacturing Company’s sustainable development.Taking l company as the research object,on the basis of financial analysis,this paper studies the financial strategy of the company,which makes it possible to analyze the company’s past business,improve the company’s current situation,and predict the future profitability and development ability.It is helpful for investors to understand the value of the company and make a reasonable investment strategy by making the right financial decision according to the actual situation of the enterprise from the strategic angle.At the same time,because the economic benefits of different scale enterprises are not consistent,enterprises should formulate a set of financial management strategy suitable for the company’s long-term and stable development.This paper analyzes the financial strategy of L Automobile Manufacturing Company and puts forward the optimal design of its financial strategy:First,through the analysis of the basic situation and the external environment of L company,the political,economic,social and technical environment that L Company is facing at present is all good,is advantageous to the development of L Company.The analysis of the industry environment of Company L shows that the bargaining power of the buyer and the supplier is not very strong,the competition of the same industry is more intense,and they also face the threat of new enterprises and substitutes to a certain extent.Second,through the analysis of L Company’s internal environment,L Company’s overall financial situation is good,profitability and solvency are within the normal range,relatively optimistic in the short term.But in the long run,due to the repayment pressure and the unreasonable investment structure and financing strategy,the company risks.Thirdly,aiming at the problems existing in the financial strategy of L Automobile Manufacturing Company,this paper puts forward corresponding optimization suggestions.（1）in terms of financing strategy,capital operation should be strengthened,long-term debt financing should be increased,national policy funds should be sought,and a debt repayment guarantee system should be established.（2）in terms of investment strategy,it is necessary to diversify investment to diversify risks,realize vertical integration through mergers and acquisitions,and reduce costs.（3）in addition to formulating appropriate dividend distribution policies,an incentive distribution system should be established.