Research On Digital Transformation Strategy Of Y Enterprise

The wave of digitalization is breaking everything,refreshing everything,and reshaping everything.Enterprise digital transformation is not a flashy turnaround,but a process that requires long-term improvement and continuous re-engineering.At present,we are in the era of digital economy characterized by the breakthrough and integration of new digital technologies such as mobile Internet,Internet of Things,big data,cloud computing,artificial intelligence,and blockchain.Digital China" and the development of "digital economy" have become national strategies.The in-depth advancement of the digital economy is profoundly changing the internal and external environment for the development of auto companies.The rapid development of Internet enterprises has changed the original market operation mode,and the difficulty of market competition for enterprises is increasing.Enterprises need to rely on digital transformation to meet and trigger the individual needs of users.At present,digitalization has injected new soul into the deepening reform of large-scale Chinese automobile manufacturing enterprises,making digital transformation an inevitable choice for modernization and international development.Therefore,this paper takes Y enterprise as the research object,and tries to give the direction and strategy of Y enterprise’s digital transformation through the analysis of the current situation of digital transformation research and enterprise digital development.Digital transformation is technological innovation,business change,management change,and cultural change.By summarizing the digital development status and digital strategic goals of Y enterprise,it analyzes the challenges faced by Y enterprise digitalization.Therefore,the strategy of digital transformation of Y enterprise is proposed.Starting from the depth and breadth of the change,combined with the plasticity and competition situation of the automotive industry,the company’s own profitability,digital strength and resistance to change,etc.,the overall strategy for the digital transformation of the Y company is given,that is,the Y company should coordinate Under the premise of planning,taking data as the new production factor,starting from the three directions of technology drive,business construction and management reform,to realize the deep integration of digital technology and business,management reform and enterprise development,and create a "smart brain".digital enterprise.Enterprise Y relies on digital technology to realize data value-added operations,build a technology platform,and promote core business value-added and management efficiency improvements through digital product innovation,intelligent production and operation,agile marketing management,and efficient management support.The most important thing is to put forward the key points of change that need to be promoted in the digital transformation,that is,to change the traditional consciousness,promote the optimization of management mode and organizational structure,and promote the change of corporate culture.Only by realizing the change of management and culture can the effect of digital transformation be achieved.,and ultimately achieve the purpose of improving the profitability of the enterprise.At the end of the paper,based on the analysis and research of the above content,the conclusion of the research on the digital transformation strategy of Y enterprise is put forward,and the prospect of future research content is put forward.It is hoped that this article will provide some guidance and suggestions for the digital transformation of Y enterprise,and provide reference for the implementation of digital transformation of companies in the same industry.