Design And Research Of Theater Cultural And Creative Service System Based On Service Design Theory

More and more entertainment places,such as theaters,have attracted people’s more attention.In the case of cultural market convergence,cultural and creative plays a great role in enhancing the competitiveness of the theater.Cultural and creative derivatives with theater culture as the core can better promote the theater culture.But nowadays,many theaters pay blind attention to the design and development of cultural and creative derivatives,ignoring the catalytic effect of cultural and creative on culture.This topic uses the thinking of service design to put forward the construction mode of theater cultural and creative service system,in order to use service design to connect cultural and creative with user groups;through the method of product design to carry out conceptual design of some products involved in the service link,improve the service system;using the relevant theories of cultural marketing,explore the effective ways of theater culture and theater cultural and creative promotion Based on the above research,taking the National Grand Theater as an example,this thesis constructs the theater cultural and creative service system and completes the product design scheme needed in the service process.This topic is of great significance to realize the innovation and integration of culture and technology,and promote the good development of the theater industry.At the same time,it can provide new ideas and theoretical reference for the cultural and art industry and other fields.