Interactive Experience In Regional Cultural And Creative Design In The Era Of Intelligent Media ——Take Shenyang Forbidden City As An Example

In the 21st century,the rapid development of China’s social economy is highly integrated with the era of intelligent media.Intelligent science and technology have been comprehensively applied in various fields,changing people’s lifestyle and emotional needs.The integration of artificial intelligence and traditional media brings new content,and the communication media presents an intelligent development trend.As a representative of regional cultural characteristics,creative design products also usher in new development opportunities.Cultural creative product is a high value-added product with cultural connotation and innovative design,which has unlimited development prospects.With the maturity of intelligent technology,users’ requirements for cultural and creative products are no longer limited to the functions and appearance of the products,but begin to pay more attention to the interactive relationship between cultural and creative products and users,as well as the regional cultural characteristics and emotional needs.Therefore,exploring the interactive experience of regional cultural and creative product design is of key significance.This paper is divided into five parts: the first part expounds the background,purpose and significance,basic content,research status at home and abroad,and the conditions and methods to complete the paper.The second part analyzes the overview of intellectual media era and regional cultural and creative design,and introduces the concept and characteristics of intellectual media era,regional meaning and characteristics,and the classification and attributes of cultural and creative design.The third part discusses the interactive experience in regional cultural and creative design,which is analyzed from five aspects: sensory interaction enhances the sense of participation,emotional interaction stimulates the sense of identity,information interaction integrates the sense of science and technology,situational interaction realizes the sense of presence and flow interaction leads the sense of happiness.The fourth part studies the innovative application of interactive experience in regional cultural and creative design in the era of intelligent media.By discussing the innovative points and specific case analysis of regional cultural and creative design under interactive experience in tourism culture,historical culture,brand culture and museum culture,it analyzes the innovative development trend of interactive regional cultural and creative design.The fifth part explores how to design the interactive experience of cultural and creative products of Shenyang Forbidden City.By deeply understanding the cultural value of Shenyang Forbidden City and the current situation of cultural and creative products,this paper summarizes the design principles of interactive cultural and creative products of Shenyang Forbidden City,analyzes the design methods of interactive cultural and creative products of Shenyang Forbidden City,and then summarizes the design value of interactive cultural and creative products for Shenyang Forbidden City.The research significance of this paper is to combine regional cultural and creative design with interactive experience,think about its innovative development in the era of intelligent media,improve the interactive experience of cultural and creative product design,and integrate intelligent media technology into the development of cultural and creative industry.Make the design of cultural and creative products achieve intelligent media,humanized and diversified interactive experience while improving the artistic value.Provide more innovation and possibilities for the dissemination and development of regional cultural and creative design,so as to help the development of cultural and creative industries.Through the research of interactive regional cultural and creative design,it provides theoretical support for cultural and creative design creation.