The Course Development Of Automobile Marketing In Secondary Vocational Schools Based On The "1+x" Integration Of Course And Certificate

“1+X”certificate system is a major innovation of Vocational Education in cultivating entrepreneurship and employment talents.It can realize the integration of academic education and vocational skills,and cultivate vocational education talents who meet the job requirements of enterprises.This paper aims to study how to integrate the“1+X” vocational skill certificate with the teaching practice of automobile marketing course,carry out the curriculum development of automobile marketing course certificate integration in secondary vocational schools with distinctive characteristics and outstanding advantages,comprehensively improve the vocational level and professional quality of secondary vocational students,adapt to social development,connect with local industries,and cultivate scarce skilled talents for industrial enterprises.The development of this course is based on the“1+X”certificate system proposed by the Ministry of education.Under the guidance of Dewey’s“learning by doing”theory and constructivism theory,through consulting a large number of documents to understand the research status at home and abroad,and after the practice and research of automobile enterprises and secondary vocational schools,as well as the training and exchange of “1+X”Vocational and technical examination certificate,this paper analyzes the necessity and importance of the development of the course certificate integration course of automobile marketing in secondary vocational schools,Curriculum development is carried out from the following five aspects.First,under the requirements of professional ability of enterprise posts,organically integrate the requirements of vocational skills and professional curriculum standards,and formulate curriculum objectives;The second is to integrate the course content through a variety of ways and build a modular course;Third,the construction of teaching resources integrating curriculum and certificate from teaching materials,teachers,training bases and online resources;Fourth,the use of situational teaching,information technology teaching and other teaching experiments on the students of the automobile marketing class of Zhongshan E school;The fifth is to formulate the curriculum evaluation scheme of integrating curriculum and certificate from three aspects: students,teachers and curriculum teaching.The course teaching effect shows that the course development of automobile marketing based on“1+X”course certificate integration can effectively connect and integrate the professional qualification certificate and academic certificate,help secondary vocational students improve their professional skill level,professional post ability and professional ethics,prevent the phenomenon of simply dealing with the examination and education,and pay attention to the quality education and all-round development of secondary vocational students,Increase the participation of enterprises and industries in the process of talent training,effectively improve the teaching quality of automobile marketing courses in secondary vocational schools,and provide reference for the work of“1+X”certificate system of automobile marketing in secondary vocational schools and the curriculum development of course certificate integration.