Based On The Work Process Of Secondary Vocational Automobile Sales Practice Curriculum Development Research

In June 2020,the Ministry of Education issued the Notice of the Ministry of Education on Issuing the Digital Campus Specification for Vocational Colleges,implementing the National Vocational Education Reform Implementation Plan,the 13 th Five-Year Plan for Education Informatization and the Education Informatization 2.0 Action Plan,developing "Internet + Vocational Education",standardizing and guiding the informatization work of vocational colleges in the new situation,and specially formulating the Digital Campus Specification for Vocational Colleges.The sales model of automobiles is no longer limited to offline 4S store sales,online sales are becoming more and more popular with the public,this paper is based on the development and research of the course "Automobile Sales Practice" in secondary vocational schools in the work process,mainly based on constructivist learning theory as the theoretical basis of research.Under the background of the "Internet +" era,the development of the "Automobile Sales Practice" course of secondary vocational schools makes the teaching of automobile marketing in secondary vocational schools better meet the actual needs of today’s automobile marketing enterprises.This paper first analyzes the current background,including the overall situation of domestic automobile sales,the network marketing situation in the marketing of automobile sales enterprises,and the current situation of automobile marketing majors in secondary vocational schools.Secondly,the literature research method is used to study the development of vocational education courses,automobile network marketing methods and the curriculum development mode based on work process,which lays a foundation for the subsequent course development of "Automobile Sales Practice".Third,the questionnaire survey method and field research method were used to investigate the automobile marketing enterprises and the automobile marketing major of secondary vocational schools,mainly to investigate the skill needs and work tasks of front-line employees of automobile marketing enterprises,and to investigate the teaching status of the "Automobile Sales Practice" course in secondary vocational schools.Fourth,on the basis of literature research and enterprise and school research,the curriculum development theory based on the work process is adopted,and the curriculum development of "Automobile Sales Practice" in secondary vocational schools is based on the typical work tasks of enterprise positions,the objectives of curriculum development are formulated,and the course development process and teaching content of "Automobile Sales Practice" for secondary vocational schools are studied based on the work process.Finally,the course "Automobile Sales Practice" is taught in secondary vocational schools to understand the actual effect of curriculum development and the learning effect of students.Teaching practice shows that the course teaching of "Automobile Sales Practice" in secondary vocational schools developed based on the work process can enhance students’ interest in classroom learning and improve students’ professional quality.