The Application Of Visual Elements Of Taohuawu Woodcut New Year Pictures In Packaging Design

At present, China has already come into the era of mass tourism, cultural tourism products with its rich cultural connotation, considerable development scale and profound cultural atmosphere, become the most competitive advantage product. As an important industry of cultural creative industries,tourism industry,in the process of its development,not only to carry the local historical and cultural connotation, but also it has a artistic value,and represent the local ethnic, folk characteristics.Taohuawu woodcut New Year pictures is the typical representative of traditional Chinese culture, not only accumulated a rich cultural connotation, and has a very high artistic value.This topic to Taohuawu woodcut New Year pictures is the humanities spirit combine with modern packaging design as the research object, to dig deeper into the Taohuawu woodcut New Year pictures, on the basis of the cultural value, which is based on the modern design concept, through the organic combination of traditional and modern, came up with the design of the packing design, is not only a better adapt to the tourism and the background of product development, but also to inheriting, developing and innovation of Taohuawu woodcut New Year pictures.