Research On The Application Of Brand Advertising Visual Elements Flattening In E-commerce

In recent years,e-commerce is developing rapidly,and the sales model of online ecommerce brand industry plays a crucial role in the hearts of consumers.Consumers’ aesthetic quality along with the rapid change of The Times and constantly improve,brand advertising on the basis of functional and aesthetic consumers have been unable to meet the growing demand,when consumers in the shopping experience,in the face of many brands shops,we need to go through some form of art and design studies as to what forms of shopping advertising page users browsing experience,Thus conversion to improve the order rate.In this paper,the innovative combination of brand advertising and flattening is studied to improve the practical application of brand advertising visual elements flattening style in e-commerce,and the development trend of flattening for e-commerce advertising is viewed from four perspectives: visual language,user experience,era development and style change.Starting from brand advertising design,the characteristics of brand advertising in e-commerce,the use of visual elements,design points and other aspects are detailed.It concludes that the flat style of visual communication design in ecommerce has the expressive forms of simplified graphic elements,emphasis on the use of fonts,color and layout.This paper mainly uses literature research method,comparative study,case analysis method,market research method and other methods for research.This paper theoretically studies the four major performance studies of visual elements in e-commerce advertising,taking the theory of flat style in visual communication as the main support,further understanding and supplementing the existing application of flat visual elements in e-commerce brand advertising,and combining the two innovative ideas.Starts from electricity "full grain yi fu" brand advertising flat style of visual elements design and application of practices,make good use of visual elements with simplicity and visual characteristics of flat style,will design the most reasonable,the greatest degree of brand electric commercial advertising,dig and innovation of brand and the user will be better store visual experience,The extension and application of visual experience will also bring reflection and thinking to the visual presentation of e-commerce brand advertisement of other design styles.