Font Size: a A A

The Construction And Strengthening Of Party Media Discourse Right In The Background Of Media Reform

Posted on:2019-09-19Degree:MasterType:Thesis
Country:ChinaCandidate:H GuFull Text:PDF
GTID:2506305447468134Subject:Marxism in China
Abstract/Summary:PDF Full Text Request
In the revolutionary practice of the Communist Party of China,the party media carried such functions as war mobilization and political propaganda.After the founding of People’s Republic of China,the party media also assumed the roles of public opinion guidance,political speech,and leading thoughts.In the war years and the peace period,the functions of the party media play a difference and are linked,but it is undeniable that the party media has played a huge role in promoting China’s modernization process.However,at present,the field of media dissemination is undergoing an unprecedented change.The expansion of new media,the dissemination of fragmentation,and the shift in the transmission of relations have profoundly changed the pattern of traditional public opinion.It can be seen that the mainstream discourse system established by the "official voice" represented by party media is being challenged more and more.At the same time,in the management of online public space,the party media also lacks sufficient awareness of competition and service awareness.A series of events(people boycotted the nuclear waste of factory in Lian Yungang in August 2016 and news reported by the CCTV about soldiers eating steamed bun at the scene of emergency rescue and disaster relief aroused the debate)show that the party media’s voice is in a weak position in comparison with other medias.This will make the problem more difficult to be properly solved.Of course,the party media must maintain a firm party position,but we must also see that the party media is also a media,and journalism also needs attention.News includes the principles of authenticity,publicity,supervision,etc.These principles are ignored by some party media to a certain extent,leading to the party media lacking the art of public opinion guidance.It is easy to miss the timing of setting the best agenda.Certainly,it is worthy of recognition that some party media,especially the central party media,have been pioneering and innovating and actively transforming themselves,forming a new set of content production mechanisms in the new media communication environment,which can lead the trend in social media.In spite of this,on the whole,the party media lags behind the emerging self-media both in terms of page views and interactions,and local party media in particular has many problems in public opinion guidance,public opinion supervision,propaganda art and technology integration.Under the new situation,the party media is mainly faced with three problems:What does the party media in the new era rely on?What guide people?Rely on whom?With the rapid development of the Internet,more and more new forms of communication will spring up,and the environment for public opinion will be further complicated.How does the party media seize the high ground of public opinion and always send out the strongest voice of the times?This requires the party media to change in a timely manner,constantly introduce new ideas,adopt new ideas,new methods,and new style of writing.The dissemination environment of the Internet requires the party media to have the Internet spirit and Internet thinking,and it needs to communicate with the audience on an equal footing and actively interact with each other.The ever-changing environment in which communications are spread will increasingly intensify the struggle for public opinion,the "fourth kind of power" and the result of the competition will have a tremendous impact on society.Therefore,research on the construction of party media discourse rights is not only a communication issue,but also a profound political and social issue.This paper systematically sorts out the main ideas of the party media in the therotical system of Marx and Engels,Lenin,Mao Zedong and socialism with Chinese characteristics.And then from the perspective of media reform,this paper analyzes how the reform of the media challenges the party media.At the same time,with the support of specific cases and positive and negative experiences of party media,this paper also explores the current condition of the party media discourse right,the achievement it gained and the problem it will face in the future practice.Based on the party’s own superior resources and the principle of party spirit,this article tries to build and strengthen the right to speak from the two dimensions of voiced voice and silent voice.This requires that the party media must "speak" well,speak in a timely and forceful manner,possess superb artistic expression and powerful content dissemination capabilities,and require the party media to "do" well,possess a lofty status and deep spiritual capital.Vocal discourse power and silent discourse power are two aspects of the construction of discourse power,one is explicit,and the other is implicit.The two are interdependent,integrated and dialectically unified.At the same time,this article recognizes that only integrating the party’s spiritual capital with the actual situation can further enhance the party media’s media influence and guiding power,thereby effectively magnifying the party’s tool utility in national governance.
Keywords/Search Tags:Media change, Party media, The construction and strengthening of discourse rights
PDF Full Text Request
Related items