Research On The Realization Mechanism Of Community Embedded Endowment Service For Life Insurance Companies

The 21st century will witness the aging of population across the world.in 2000,China entered the aging society,when China’s economy was still not fully developed.In recent years,the population aging situation of China is more and more serious,which gives out a tough task of caring for the aged.The supply of elderly care services cannot meet the needs of the elderly.There is a mismatch between the supply and demand of elderly care services in China.At present,China’s pension service system is composed of community endowment,institution endowment and home-based endowment.Institution endowment is confronted with the lack of emotional comfort of the elderly and the problem of over-socialization.Community endowment and home-based endowment are facing the problem of insufficient ability of personalized and specialized pension service.In this case,community embedded endowment came into being.Community embedded endowment is the integration and supplement of home-based endowment,community endowment and institutional endowment;and Community embedded endowment build a seamless social endowment service network through the collaboration between the government,enterprises and communities.Community embedded endowment has put forward new ideas and models to meet the emerging endowment problems,and is expected to become an important direction of the development of the pension in the future.There is a natural basis for cooperation between life insurance companies and community embedded endowment services.Specifically,both of them serve the elderly.At the same time,The characteristics of the insurance funds of life insurance companies coincide with the fund demand of the pension service industry.The development of community embedded endowment services by life insurance companies can not only help solve the aging crisis,but also promote the transformation and upgrading of life insurance companies.Therefore,it is of profound significance for the life insurance industry to explore the implementation mechanism of community embedded endowment services.At present,life insurance companies have not formed a perfect development model and a mature operation mechanism for developing embedded community pension services.The academic community has not conducted relevant research.Taking China life Insurance company ’s community embedded endowment program as a typical case,this paper analyzes its operation mode and support system,and then puts forward the operation mode and support system for life insurance companies to develop community embedded endowment service.The research of this paper can provide a certain reference for life insurance companies to develop community embedded endowment services,and also provide a new idea and realization path for life insurance companies to seek transformation and upgrading and realize sustainable development.This paper is divided into seven chapters:Chapter one,this chapter introduces the social background,analyzes the significance of the research,sorts out and reviews the relevant literature,and introduces the research methods and contents of this paper.Chapter two,the first section introduces the concepts of community endowment,institution endowment,home-based endowment and community embedded endowment.The second section introduces the theoretical basis of this paper: Social embedding theory,The welfare pluralism theory and Maslow’s hierarchy of needs theory.Chapter three,the first section analyzes the development trend and development dilemma of China’s population aging situation.The analysis of the second section shows that the current pension service system in China is unable to meet the demand of pension service caused by the aging due to the problems that are difficult to solve.The third section analyzes the advantages of community embedded endowment,as well as the necessity of developing community embedded endowment,and proposes that the development of community embedded endowment is conducive to solving the dilemma of aging.Chapter four,firstly analyzes the current situation and future development trend of the life insurance market,then discusses the driving factors for life insurance companies to develop community embedded pension services,and finally analyzes the economic benefits and social value that life insurance companies can obtain by developing pension services.This chapter answers the question of why life insurance companies should develop community embedded pension services.Chapter five,this chapter takes community embedded endowment program of China life Insurance company as a typical case.The author specifically analyzes the elderly care service content,the operation mode,the profit model and the support system provided by the case.Chapter six,this chapter puts forward the operation pattern and support system for life insurance companies to develop community embedded endowment service.Chapter seven,based on the analysis of this paper,this chapter firstly puts forward the conclusion,and then puts forward the problems to be solved in the development of embedded community pension service for life insurance companies.