Research On The Protection Of Online Shopping Consumers’ Privacy

With the rapid development of the Internet,a variety of online shopping platforms emerge as the times require.At the same time,a variety of new models such as social online shopping and we media online shopping have emerged.Nowadays,online shopping has become the norm of public life.However,with the development of online shopping,it is also accompanied by the increasingly serious infringement of consumers’ rights and interests,especially the unprecedented threat to consumers’ privacy.There are more and more cases of illegal collection,theft and trading of privacy information.At present,China’s online shopping consumer privacy protection law is not perfect,has not yet formed an effective protection system for consumer privacy information.Therefore,there is an urgent need to develop a complete set of good legal protection of online shopping consumers’ privacy,and strictly regulate the online shopping platform,so as to better protect the online shopping consumers’ privacy,which is also the proper meaning of the development of network economy under the background of the new era system.This paper is divided into the following parts:The first part is an overview of the legal protection of online shopping consumers’ privacy.This part includes the definition of online shopping and online shopping consumers,the concept and characteristics of online shopping consumers’ right to privacy,and the legislative status of online shopping consumers’ right to privacy in China,so as to analyze the basic concept,characteristics and scope of online shopping consumers’ right to privacy.The second part is the infringement performance and reasons of online shopping consumers’ privacy in China.Specific types of infringement are: illegal collection of consumer personal information,intentional or negligent disclosure of consumer privacy information,unreasonable use,reselling consumer personal privacy information.The author makes a deep analysis of the reasons for the frequent occurrence of these violations,and puts forward some reasons,such as imperfect legislation,insufficient judicial relief,lack of industry norms,and inadequate government supervision.The third part is the extraterritorial reference of the legal protection of online shopping consumers’ privacy.This part includes the status quo of legal protection in the United States,the status quo of legal protection in the European Union,and the status quo of legal protection in Japan.The author summarizes the experience from the legislative protection abroad,and puts forward some legislative suggestions for our country to learn from abroad.The fourth part is to improve the legal protection of online shopping consumers’ privacy.In view of the problems in the protection of online shopping consumers’ privacy and the reasons for the infringement of consumers’ privacy,this paper puts forward some feasible and effective countermeasures.First,improve the legislative protection system,including clarifying the scope of infringement subject,improving the application system of imputation principle,and clarifying the scope of online shopping privacy information;second,improve the judicial protection system,including building online dispute resolution mechanism of online shopping infringement,unifying the court’s trial and determination standard;third,strengthen the government’s regulatory function;fourth,improve the industry self-discipline system and strengthen online shopping privacy protection Consumers’ legal consciousness and rights protection consciousness.