Research On The County Government Function In The Development Of Rural Tourism

Rural tourism is an emerging form of tourism.With the rapid development of China’s tourism industry,rural tourism has gradually separated from the macro tourism industry and become an independent branch.In 2016,the No.1 Central Document first proposed the important proposition about "vigorously developing rural tourism".Subsequently,China’s rural tourism has developed rapidly.In recent years,with the influence of national policy and the market allocation for profit,China’s rural tourism has gradually gathered more and more funds,talents and other elements while vitality of industrial development has also continued to increase.Therefore,promoting the development of the rural tourism has important theoretical and practical significance for implementing the rural revitalization strategy,achieving the high-quality development of economy and increasing social vitality.As the basic-level government,the county government should assume the important function of leading and promoting the development of rural tourism.It is a duty-bound task to implement the major issue of developing rural tourism.However,during the promotion of rural tourism,the county government is faced with the contradiction between the weak foundation and complex affairs.How to give full play to the enthusiasm,initiative and initiative of the county government in rural tourism has become an unavoidable problem.Through an empirical analysis of government functions in the development of rural tourism,this thesis compares typical domestic cases and tries to answer the question about what role the county government can play during the development of the rural tourism and how to properly play its role.According to the research,it is found that Linchuan District,Jiangxi Province,as a typical county that leverages the advantages of transportation location and natural scenery to develop rural tourism,has achieve the rapid development of rural tourism through scientific planning,mining characteristics,improving infrastructure,beautifying the ecological environment,increasing marketing efforts,and guiding Measures such as market participation and the construction of talent teams and other effective actions.However,there are still some problems.On the one hand,some functions are offside,which causes a serious problem that the development of rural tourism industry relies too much on the county government.Qn the other hand,some functions are absent,and the functions of policy formulation,management coordination,and public services are insufficient.The phenomenon of homogenization of tourism activities is relatively obvious and the development level is still low.Based on the analysis of the reason,the thesis proposes the next step should be to clarify the positioning of government functions,strengthen government public service functions;improve the operation and management mechanism,and reasonably play the role of the market;deeply explore characteristics and cultural connotations,and enhance the depth of rural tourism development.