Research On Online Public Opinion Governance Of County-level Government In The Era Of We-Media

Since the rapid development of We-Media platforms provides the public available channels to express opinions,emotion and transmit information,at the same time,We-Media’s real-time interactive features have also increased the complexity and variability of online public opinion.As the most grass-roots level in our country’s regime,the county-level government,which is most close to the masses to understand basic administrative units,is responsible for the regional online public opinion governance.In the face of online public opinions,if the government at the county level can’t face positively and govern effectively,it is easy to cause the public to question,and to affect the government’s credibility.In the era of "We-Media",how to effectively improve the level of online public opinion governance has become a new challenge for county-level governments in the new era.Therefore,studying the online public opinion governance of county governments in the era of "We Media" is a realistic problem that urgently needs to be solved at present and has strong theoretical significance and practical value.This article chooses the practice of online public opinion governance of A county government as the main research subject.On the basis of summarizing and analyzing domestic and foreign studies,concepts such as "We Media" and "We Media Era",and online public opinion governance and characteristics of county government are clarified,and by choosing County A "suspected cloud of Red Mud Reservoir leakage" case and "the former director of Village Committee stabbing someone in the road" case two typical online public opinion governance cases,comparatively analyses the advantages and deficiencies of County A government in the governance of this two online public opinions,summarizes County A government’s online public opinion governance is facing many suspects of dilemmas,such as it’s difficult to grasp the best opportunity to guide the online public opinion,insufficient coordination of online public opinion governance among functional departments of the government,"ability panic" among government officers,there are difficulties in online and offline interaction to guide online public opinions.Through the analysis,we can find out the causes of dilemmas are: the government lacks the awareness of online public opinion crisis,the construction of network public opinion governance mechanism is imperfect,the construction of network public opinion governance team is relatively lagging behind,and the process of legalization of network public opinion is slow and etc.On this basis,combining with my own working practice,I put forward: to strengthen the government’s awareness of online public opinion crisis,to continuously improve and develop the online public opinion governance mechanism,to strengthen the construction of online public opinion team,to improve the legal management of online public opinions and other ways to improve the online public opinion governance of county-level governments.In this way,I am going to make efforts for the online public opinion governance of County A government in the era of "We-Media",and also provide reference for the online public opinion governance of other county-level governments in China.