Research On The The Problem Of Replying The Network Public Opinion Of County Government Under New Situation

In rencent years, with the rapid development of the Internet, the network media as a new form of communication has penetrated into every aspect of life. The netizen comments active has reached hitherto unknown degree, More and more people through the Internet to express views, communication theory, the expression of interests. The Internet has become the center of ideology and culture and social consensus, its influence should not be underestimated.Due to the unique openness and freedom, the majority of Internet users actively using the network platform to express for his views on the social problem; The impefect of the existing system cause damage of the legitimate rights and interests. When through the normal channels their problems can not be solved, they often choose the Internet shouting words to reflect problems, so network public opinion generate. The local government especially the county government undertake directing allocation of the interest of public, on the one hand is the main object of network public opinion direction, and this points to the county government often is negative and critical; on the other hand, in many cases the network public opinion appealing to the government’s response can be solved. In recent years, the frequent crisis of network public opinion reflects the county government having a lot of defects in dealing with the network public opinion. Correctly replying the network public opinion becomes an urgent task in front of county government.County governments replying the network public opinion is significant. Capability of replying the network public opinion is an important part of the ruling ability of county government.Replying the network public opinion will help to resolve social contradictions and maintaining social stability. Replying the network public opinion is both an effective way to the innovation of social management and the inevitable requirement of building a harmonious society. County governments replying the network public opinion reasonable can not only improve their image, but also help to improve the credibility of the government. This article is based on this background and significance.This paper expounds the basic theory of public opinion and network public opinion, and summarizes the characteristics and evolution mechanism of network public opinion, analysis of the development trend of our country at the present stage of network public opinion. While affirming its positive role at the same time analysis its negative impact to the county government management. The county governments in the process of dealing with the network public opinion also have actively explored, increasing emphasis on network public opinion, initially establishing a network of public opinion daily work mechanism, replying public opinion speeded, the official accountability increasing continuously.According to the recent hot public opinion cases the paper from the monitoring means, processing speed, information release, the official media literacy sums up the county government problems in replying the network public opinion, combinating the writer’s working experience and puts forward feasible countermeasures and suggestions on dealing with the network public opinion of county governments. It includes not only adhere to the correct guidance of network public opinion, grasp initiative recommendations, but also includes establishing and perfecting system and mechanism of public opinion, improving the coping ability of the network public opinion measures. The paper also puts forward suggestions from the transformation of the concept of governance, improving the comprehensive quality of officials and the source of conflict resolution for local officials. The author looking forward to the paper wil help the county governments in replying the network public opinion from now on.