A Study On Local Governments’ Countermeasures On Network Public Opinion Monitoring In The We-media Era

The Internet has promoted the rapid development of our society,since we-media greatly facilitates the public life.At the same time,through the Internet and from we-media,the network public opinion has also brought many risks to our social security and public interests.The management of network public opinion has become a common problem faced by local governments.At present,since we-medias have penetrated into every corner of society,the network public opinion presents the complexity and strong influence,which greatly increases the pressure of the network public opinion management and social stability.It is an important guarantee for our country to realize the well-off society and build a harmonious society,and the key to the effective management of the network public opinion lies in the local government.Realistically speaking,in the context of big data,how to learn and respond to the we-media,through the we-media channels to understand the people,combing public opinion,change the passive response to take the initiative,is a compulsory course for the local government.In addition,our society is in rapid transition,the various interests of various contradictions appear perplexing,superposition,management of network public opinion but also become an important starting point for local governments at all levels pay attention to people’s livelihood,understanding of public opinion.In this paper,through the typical case analysis method,this paper analyzes the universality of the network public opinion caused by the event of "Qingdao astronomical prawn" and the feasibility measures taken by Hangzhou in dealing with the "bus arson" event.Learn from the experience of developed countries,and how the local government to correctly understand the we-media and network public opinion as well as from the we-media and network public relations to explain the relationship between the local government to clarify the response from the we-media ideas,to enhance the ability to respond to the we-media,so with the we-media from the huge and effective impact,the dissemination of "positive energy" will promote the effective management of the public opinion network.In addition,China’s experts and scholars on the local government network public opinion management are still in the theoretical research stage.With empirical research methods,combined with the local government network public opinion management status,this paper put forward targeted and operational strategy,which will regulate and improve the local government network public opinion management.