Analysis On Emergency Management Of Public Opinion Of County-level Government From The Perspective Of New Medianew Media

With the convenience of intelligent mobile phones mobile device access network,media channels from the traditional newspapers,radio,television and other extended to WeChat,weibo,BBS and so on,the wider channels from "audience" to the "information disseminator",each person,every thing and every public administration in the new media age.County-level government is the most basic administrative unit in China and an important hub linking the central government,provinces,cities and townships.When a crisis occurs,the county-level government is the first administrative barrier,and the management ability and emergency measures of public opinion crisis are the keys to properly handle the crisis and maintain the credibility and good image of the government.However,as the most basic administrative unit,the number and comprehensive quality of public opinion workers in county-level governments are far behind those at the provincial and municipal levels.Therefore,at present,county-level governments are faced with two interwoven problems.On the one hand,they must properly handle the objective requirements;on the other hand,they are faced with objective contradictions such as too many things,complex contradictions and fewer professionals.Therefore,based on the new media era,it is of research value to discuss the emergency management of public opinion of county-level governments.Taking wuan city of hebei province as an example,this paper studies the emergency management of public opinions of county-level governments in the new media era by using theories related to public opinion emergency management,visiting relevant business personnel of Internet and information offices and newspapers,organizing and carrying out special questionnaires,etc.As can be seen from the case,the emergency management of public opinion at the county level has begun to take shape,but there are still deficiencies in management philosophy,management mode and professionals.For example,there are widespread conservative ideas of managers,serious ideas of official standard;Public opinion emergency management process is complex and lack of linkage;Local official media guidance is not enough.Through the analysis of the causes of the existing problems,combined with practice,it is proposed that managers should break the thinking pattern,change the administrative imperative management,smooth the online and offline;Through improving the formulation of public opinion emergency plans,strengthening daily exercises and optimizing the work process;Through the construction of local network matrix,strengthen the guidance of public opinion.In addition,more practicality in the research,puts the government at the county level shall establish a sound system of news spokesman,strengthening financial support and professional talent reserves and to develop,establish and improve the fault-tolerant mechanism,etc.,through a series based on the status quo and operablesuggestion,from two aspects of hardware and software upgrade the public opinion of county government emergency management ability,improve all kinds of public opinion events under the new media era of public management efficiency,establish effective emergency management mechanism,to maintain the harmonious and stable social order,to maintain good government image.