Research On The Cultivation Of Military Opinion Leaders In The New Media Era

With the rapid development of network information technology,mankind has gradually entered a new media era with the Internet as the platform,all-media communication,greatly enhanced timeliness,interactivity and openness,and profound changes in the ecology of public opinion and communication pattern.At the same time,network public opinion has gradually become a major part of social public opinion,and greatly affects the value judgment and behavior orientation of the general public,especially the young netizens and even the officers and men of our army.The network has become a new main battlefield of ideological struggle,which has brought severe challenges to our army’s public opinion propaganda.Opinion leaders,as the central link of two-level communication,are the main force of online public opinion guidance and play a decisive role in the online public opinion struggle in the new media era.If the army wants to play an active role in the public opinion struggle and hold the initiative of the public opinion of the military,it must have its own army opinion leaders,give full play to the public opinion guidance role of the opinion leaders,and make cyberspace a strong position to carry forward the main theme and stimulate positive energy.In this paper,from the analysis of the concept of the new era of military opinion leaders,summarizes its characteristics and functions,and then the research analysis about the present situation of military opinion leader team construction,find out insufficient science,positioning clear structure,insufficient training system,lack of adequate security and other issues,and further analysis question reason: old ideas of thinking,support is not enough;Lack of media literacy and ability;The system and mechanism is not complete and cannot be put to good use.Finally,in view of the existing problems,according to the requirements of military propaganda personnel training,a training approach for military opinion leaders was explored.Second,precise and clear training objectives;Third,the practice of joint training;Fourth,we will improve the security system.At the same time,we should do a good job in the management of the army’s opinion leaders,and constantly bring forth new ideas on this basis,so that the Internet,the biggest variable,will become the biggest increment in the development of a strong military.