Research On The Countermeasures Of The Local Government To The Network Public Opinion In Public Emergencies

In recent years,with the rapid development of the Internet and the advent of the Convergence Media Era,information dissemination has shown unprecedented convenience.After the occurrence of public emergencies,it has been widely concerned by the society,and has quickly become the focus of public opinion.As one of the important carriers of public opinion,network public opinion has an important influence on public mindset,social stability and the trend of public opinion in sudden crisis events.In the face of complex and changeable online public opinion,how to effectively respond and improve the governance capabilities of online public opinion is a major challenge and an important topic currently faced by local governments.Local governments do a good job of responding to public opinion on the Internet in public emergencies,which will help to strengthen the relationship between the government and the masses,change the image of the government in the past,enhance the government’s credibility,and help maintain network security,to create a good public opinion environment for achieving the goal of struggle.This article starts from the current situation of local governments responding to online public opinion in public emergencies,discusses new ideas for local governments to respond to public opinion in public emergencies,and proposes targeted and forward-looking measures for the shortcomings and weaknesses of public opinion in response to public emergencies.First of all,it explains the background and significance of this research,traces the research history,understands the current research status at home and abroad,and outlines the main content,methods and innovations of the research.Secondly,this article sorts out the domestic local government’s relevant literature on online public opinion,and defines the concepts of public emergencies and local government,which lays a theoretical foundation for this article’s research.Then,the paper analyzes the current situation and hot cases of local government’s response to public emergencies,points out the main problems and analyzes the causes.Finally,according to the experience and lessons of the local government network public opinion response in our country,the countermeasures are summarized;according to the problems existing in the response of local government network public opinion,the countermeasures are deduced.Through the study,it provides the important theoretical basis and guidance for perfecting the local government network public opinion governance system and improving the government’s comprehensive ability to respond to network public opinion on public emergencies.