Study On The Mechanism Of Government In The Development Of Rural Tourism

Rural tourism and rural economic development has a direct correlation, by combining the development of tourism economy, promote rural economic diversification, also in the development of focus on economic and social harmonious development, economic and social development in rural areas, promote agricultural income. The development of rural tourism industry, often need to enrich the resources, but also to ensure that the effective market mechanism, focusing on the fundamental guidance of the government, the rural tourism industry to promote the development of a comprehensive.For the study, the mechanism for the government to do in the development of rural tourism firstly, taking Chengmai County as an example, research questions and solving problems with orientation on the process of quantitative analysis, research object, and combined with the relevant theoretical basis for rural tourism development in Chengmai county are analyzed. By combining the empirical analysis and SWOT analysis method in Chengmai County, the overall tourism development situation is analyzed, and the mode of consumption structure of rural tourism development level and analyzed the mechanism of the government for public management made specific analysis, put forward the SWOT crossover strategy of rural tourism development. Secondly, combined with the theoretical basis of public management, and do a good job in the analysis of the theoretical results of the market economy,to achieve the effectiveness of the existing problems. Again,the development of rural tourism for the role of the government mechanism has been discussed,and the existence of the problems and reasons. Finally, based on the analysis of the basic theory of market economics, the application of public management, combined with the domestic and foreign advanced experience, perfect for the government's rural tourism mechanism to give some suggestions.