Research On The Operation Status And Development Countermeasures Of China Basketball Association

After more than 20 years of development,although CBA has achieved great success,it still faces multiple challenges from domestic and foreign leagues in the new era.And in the modern basketball market environment,the CBA’s previous operation management system led by government management has exposed many disadvantages.To further develop CBA,we must deepen reform.In April 2016,the CBA company was established;in June 2017,the CBA company obtained the league competition rights and business development rights,and the ownership and management rights of the league were formally separated.After mastering the league’s management rights,what kind of characteristics does CBA company have for the management and operation of the league? What are the specific development countermeasures in the face of the current operating situation? It is worth thinking about.This article summarizes the current status of CBA’s current operations through literature analysis,mathematical statistics,and expert interviews.Combined with the SWOT analysis method to discuss the advantages,disadvantages,opportunities,and threats of CBA operations,the main research conclusions are as follows:First,the CBA league operation advantage is that the CBA company has obtained the league management right,and the administration of the league has been reduced;the league has a monopoly;the CBA image is better;the quality of the CBA competition has improved,and it has been recognized by more audiences;Introduce talent;CBA development has reference experience.Second,the disadvantages of CBA league operation are imbalanced club revenue and expenditure;insufficient product development around the league;lack of relevant talents;weak league cultural heritage;inadequate legal system and insufficient publicity and promotion.Third,the CBA league operation opportunities are: a broad base of basketball people;a good sports development environment;companies’ enthusiasm for the league;the advantages of league localization and a large potential market.Fourth,the CBA league operation threats are: facing competition from the NBA;the impact of other domestic events;the impact of emerging sports such as e-sports.According to the current operating status of CBA,the development countermeasures are:Growth countermeasures: Grasp the advantages of a better sports development environment,continue to deepen reforms,and create a CBA community of interests;continue to build a good image and attract more basketball audiences;keep improving the quality of CBA matches and maximize the domestic advantages of the league;give play to the CBA league The monopoly nature attracts more corporate sponsorship.Stable countermeasures: Utilize the enthusiasm of the enterprise for the league,and jointly develop the products surrounding the event;use the better development environment to improve the legal system of the league;tap the potential market,and focus on solving the problem of imbalanced revenue and expenditure.Mixed countermeasures: Learn advanced NBA experience to improve the competitiveness of the league;promote CBA brand culture and increase fan loyalty;increase popular participation in basketball through popularization measures.Tightening countermeasures: design creative promotional content to shorten the distance with the fan group;create a characteristic CBA league culture,which has been recognized by fans.