Research On New Oriental Zhengzhou School’s Market Expansion Strategy

With the popularization of the education concept,the training industry has greatly developed in recent years.However,market competition is becoming increasingly fierce and cruel,and all types of education and training institutions are facing severe tests and greater challenges.The education and training industry only has the conditions for healthy development on the basis of conforming to the national development trend and fully meeting the needs of the public.Training institutions are one of the important components of the education industry.In order to actively respond to various opponents in a fiercely competitive market environment,they also need to shoulder the heavy burden of education and communication,occupy a dominant position in the market under multiple pressures,and meet the needs of consumers.Mission and vision.With the popularization in the education concept,the training industry has greatly developed in recent years.However,market competition is becoming increasingly fierce and cruel,and all types of education and training institutions are facing more severe tests and greater challenges.Therefore,the healthy development of the education and training industry must basically adapt to the national development trend and fully meet the public’s needs.In order to respond actively to various opponents in the fiercely competitive market environment and carry out their duty and idealism,training institutions,as one of the important components of the education industry,need to shoulder the real responsibility of education and communication,occupy a dominant position in the market under multiple pressures,and meet the consumers’ need.After 15 years of development,New Oriental Zhengzhou School has played an important role in Zhengzhou’s education and training market.Its development process is the subject of peer research.This article focuses on the New Oriental Zhengzhou school market expansion strategy,which is divided into five chapters.The first chapter summarizes the research background,research significance,main content of the thesis,and the second chapter gives a basic explanation of the currentmarket development of New Oriental Zhengzhou School.Chapter 3 summarizes the problems and causes of the New Oriental Zhengzhou school’s market expansion strategy.The fourth chapter analyzes the countermeasures of New Oriental Zhengzhou School,and puts forward improvement countermeasures in terms of products,brands and services.Chapter five summarizes and prospects the research of this article.After 15 years’ development,New Oriental Zhengzhou School has played an important role in Zhengzhou’s education and training market with its development process becoming the subject of competing training institutions.This article,including 5 chapters,mainly focuses on the New Oriental Zhengzhou school’s market expansion strategy.Chapter I summarizes the research background,research significance,main content of the thesis.Chapter II gives basically explanes the current New Oriental Zhengzhou School’s market development.Chapter 3 generalizes the New Oriental Zhengzhou school’s problems and causes in market expansion strategy.Chapter IV analyzes the New Oriental Zhengzhou School’s coping countermeasures,and puts forward improvements in terms of products,brands and services.Chapter V concludes and develops further research in this article.This article finally points out that the New Oriental Zhengzhou School must change the traditional enterprise that relies on various exam-oriented exams to earn its reputation and gain profits into a comprehensive education and training institution.High-quality education products are the core of training institutions’ sources of profits.How to build products and market them fully and reasonably so that training institutions can achieve sustainable development and strengthen their dominant position in market competition.In the long-term development,improving product quality and rational marketing can also promote the optimal allocation of resources and enhance the product’s social impact.New Oriental is keen to create high-quality gold medal teachers in the traditional model to spread by word of mouth.With the development of the social era,this method has not kept pace with the times.In order to occupy more market share,it is also necessary to enhance the brand through various marketing methods.Reputation.In this article,by changing the traditional enterprise pattern that relies on various exam-oriented exams to earn reputation and gain profits,the New Oriental Zhengzhou School must grow to be a comprehensive education and training institution.Actually,high-quality education products are the core of training institutions’ sources of profits.Therefore,how to build products and market them so fully and reasonably that training institutions can achieve sustainable development and strengthen their dominant position in market competition.Besides,in the long-term development,improving product quality and rational marketing can promote the optimal allocation of resources and enhance the product’s social impact.Thus,the New Oriental is keen to create gold medal teachers with high-quality teaching skills in the traditional model to spread its fame from person to person.However,with the development of the social era,this method has not kept pace with the times.In order to occupy more market share,it is necessary to enhance the brand reputaion with various marketing strategies.