Study On The Ideological And Political Learning Function And Optimization Strategy Of“learning Powerful Nation”App

"Learning powerful nation" App is a mobile learning platform based on Party members and facing the whole society,which is in charge of the Propaganda Department of the CPC Central Committee.Since its launch in 2019,it has been popular with the public by virtue of its unique positioning,authoritative content,rich and colorful learning resources,exquisite and variable forms and effective user incentive mechanism,with over 100 million users.As a mobile phone Internet client with Xi Jinping’s new socialist thought and Chinese characteristics as the core content,learning power App is a new exploration of China’s ideological and cultural publicity under the new situation,creating a new era of Internet plus ideological and political learning.This paper takes "Learning powerful nation" App as the research object,studies the function and effect of "Learning powerful nation" App’s ideological and political learning comprehensively and systematically with the new era Marxist news view,Lasswell’s "5W"model,audience’s "use and satisfaction" theory,user behavior and other news communication theories,and adopts literature research method,case analysis method,semi-structured interview and other research methods.There are seven chapters in the thesis.The introduction part summarizes the research background,significance,methods,political communication,ideological and political publicity,"Learning powerful nation" App and other related research;the second chapter summarizes the development of network ideological and political learning and "Learning powerful nation" App,and summarizes the significance of "Learning powerful nation" App for network ideological and political learning.The third,fourth and fifth chapters respectively analyze the ideological and political learning function from three aspects:content construction,communication characteristics and learning mechanism.The sixth chapter summarizes the current situation and existing problems of Ideological and political learning of App,and puts forward improvement suggestions from online and offline aspects in the seventh chapter.The paper holds that as a comprehensive learning platform with ideological and political learning function,"Learning powerful nation" App has the characteristics of taking"power" as the core and building "cultural self-confidence" as the purpose in content;in communication,it has the characteristics of integration,the integration of content sources,communication channels and forms of expression;in learning mechanism,it has the effective strategies of expanding user groups and online and offline integration In addition,it has the support of the state in the operation of App.Compared with other App with ideological and political learning function,it has great advantages.However,the complexity of the current network environment,the choice of user groups and the status quo of excessive entertainment have hindered its long-term ideological and political learning function.As a learning platform with important experimental significance,"Learning powerful nation" App needs to improve its own functions,improve user participation,guide users to cultivate long-term learning habits,and provide an effective development path for future ideological and political learning App.