A Comparative Study On The Contemporary Chinese And American Sports And Fitness Culture

In 1995,China promulgated the <outline of the national fitness program>,and later issued the <2016-2020 national fitness program>,proposing to promote the health condition of the whole people through national fitness,so as to ensure the realization of an all-round well-off society.In the new era,the national economy is developing rapidly,the national life is changing with each passing day,and the domestic sports industry is also on the rise.It has basically formed a new model of synchronous development for all school sports,public sports,competitive sports,sports culture and sports industry.The development of sports and fitness culture plays an important role in the implementation of the national fitness program.In this article,through the comparison of contemporary Chinese and American sports and fitness culture,to find out the differences and similarities of contemporary sports and fitness culture between these two countries,and hope to learn from advanced western sports culture,take its essence,absorb its strengths and circumvent our weaknesses,for the better development of China’s growing national fitness programs and promote the healthy development of our country’s contemporary sports culture.This paper will also attempt to analyze the development pattern and trends of the sports and fitness culture in China over the past 40 years of reform and opening up policy,so as to provide useful guidance for the growing trend of national fitness activities in China.This paper takes the contemporary sports and fitness culture in China and the United States as the research object.And use the methods of literature review,logical analysis and comparative analysis to study the meaning and theoretical basis,structure and characteristics,function and influence,manifestation and international communication of contemporary Chinese and American sports and fitness culture.The results are as follows:(1)the theoretical basis for the development of sports and fitness culture in contemporary China is: the overall view of "the unity of heaven and man",the view of "naturalism",the doctrine of moderation,the co-cultivation of form and spirit,and the simultaneous cultivation of internal parts;The theoretical basis of the development ofAmerican sports and fitness culture is the principle of "individualism",the principle of "competition",the principle of "liberalism" and the principle of "equality of all beings".(2)the structure of sports and fitness culture in contemporary China is shown as the national sports system with Chinese characteristics and the corresponding sports and fitness culture in line with the socialist market economy;The contemporary American sports and fitness culture structure is the "social organization-oriented" national sports system based on the capitalist market economy and the corresponding sports and fitness culture.The main characteristics of contemporary Chinese sports and fitness culture are: inheritance,integrity,fitness,adaptability,integration;The main characteristics of the contemporary American sports and fitness culture are:fitness,competitiveness,exercise,practicality.(3)the functions of contemporary sports and fitness culture in China are as follows: cultural inheritance function,physical and mental promotion function,educational function,economic promotion function,soft power promotion function,and spiritual civilization construction function;The functions of contemporary American sports and fitness culture are as follows: body-building and body-shaping function,education and teaching function,economic pulling function and cultural communication function.(4)the forms of expression and international communication of contemporary Chinese sports and fitness culture include: sports facilities and supplies manufacturing industry,sports,fitness and service industry,sports events and performances industry,stadium construction industry,sports news and communication industry,sports books and audio-visual products publishing industry;Contemporary American sports and fitness cultural expression and international communication methods include: famous sports events,representative sports venues,sports cultural symbols,sports stars.(5)the similarities between the contemporary Chinese and American sports and fitness cultures are mainly reflected in the following aspects: both have strong fitness characteristics;Both have the functions of physical and mental health improvement,education,economic promotion and cultural communication.In terms of expression forms and international communication,both of them include iconic sports venues,iconic sports cultural symbols(including star sports figures)and iconic sports events.(6)the contemporary China and the United States sports fitness culture differences mainly reflects in:(1)The theoretical basis,the contemporary Chinese sports culture theory foundation is on the overall concept of the view of "the unity ofheaven and man",the view of "naturalism",the doctrine of moderation,the co-cultivation of form and spirit and the simultaneous cultivation of internal parts;contemporary American sports fitness culture theory is characterized by the principle of "personal supremacy","competitive" principle,"liberal" principle,the principle of "all living things equality";(2)In terms of structure and characteristics,the structure of contemporary Chinese sports and fitness culture is a national sports system with Chinese characteristics and corresponding to the socialist market economy.The contemporary American sports and fitness culture structure is the "social organization-oriented" national sports system based on the capitalist market economy and the corresponding sports and fitness culture.The main characteristics of contemporary Chinese sports and fitness culture are inheritance,integrity,adaptability and integration.The main characteristics of contemporary American sports and fitness culture are fitness,competition and practicality.(3)In terms of functions and uses,the functions of sports and fitness culture in contemporary China include cultural inheritance,physical and mental health promotion,soft power promotion,and spiritual civilization construction.Fourth,the forms of expression and international communication.The functions of contemporary American sports and fitness culture are body-building and body-shaping function,cultural communication function.(4)The forms of expression and international communication of contemporary Chinese sports and fitness culture include sports facilities and supplies manufacturing industry,sports,fitness and fitness service industry,sports news and communication industry,sports books and audio-visual products publishing industry.And the contemporary American sports and fitness cultural expression and international communication methods include sports cultural symbols and sports stars.(7)the differences in contemporary Chinese and American sports and fitness cultures are mainly due to: geographical environment differences;Differences in cultural background,value orientation and competitive thinking differences.Suggestions:(1)attach importance to and strengthen the soft power construction of national sports and fitness culture;(2)use the development of sports industry to promote the soft power construction of sports fitness culture;(3)develop and strengthen the dissemination power of sports and fitness cultural resources.